Country
中国(China)
Official website
https://weibo.com/u/5787039456
Company Introduction
Committed to the Chinese traditional culture with a younger and more modern approach to the public, has been on the road has been exploring, constantly trying new things
Images
Brand Name
Wan Wei
Designer Name
Pan Zhe
Position of Designer
Designer Director
Target Group
Middle and high income; Young people who pursue quality; Personalized; Open and conservative; Try new things
Major sales
小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 精酿啤酒酒吧
Positioning
其他 精酿啤酒
Design Story
Using anthropomorphic creation techniques, cute and dynamic cats correspond to each flavor has corresponding elements and characteristics. For example, Japanese grapefruit this wine, the depiction is more delicate, ukiyo-e elements and grapefruit do a combination of Oriental charm, the cat is wearing a grapefruit, add a lot of interest. Northwest and the seabuckthorn model can make the man feel, and that made the sichuan pickles taste unique face-changing and kimchi altar in the inside, and the cat image to form the interaction, guizhou gold pear, for example, the cat cat guizhou local characteristics costumes, stamped on the local ethnic Musical Instruments, dancing, at the same time between gold thorn pear and the cat with interesting form expression.
Highlights
With Chinese national elements to show the craft beer tastes change, joined the national elements, the overall packing is given priority to with new countries tide, bolder and more fashion, the virtual and reality, tradition and modern combined together, the cat let beer label become lively and lovely, cats and the organic combination of beer flavor elements in the product at the same time increased the interest of information visualization. The cat + wine life, is worth every young people envy.
Market Performance
无
Material
其他
Craft
Cans are made up of three different components of aluminum alloy, the body, the lid and the pull ring. Aluminum is the key to making cans, which ensure fresh taste and are easier to carry and break than bottles.