Country
中国(China)
Official website
www.daminfood.com
Images
Brand Name
Damin
Designer Name
Lumos
Position of Designer
Product Designer
Target Group
Generation Z consumer group, with unique, distinctive identity label, such as appearance horizontal ism, punk health, national tide, two yuan, etc..
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
The graphic creativity originated from the ancient Chinese costume decoration "cloud shoulder", mostly made of colorful embroidery, which is like clouds reflecting the sun after rain and rainbows scattered in the clear sky. Cloud shoulder is a unique style of dress in The Han nationality costume culture. This design combines fujian's unique herbal plant extraction and application products, takes the elements of grass and trees, combined with the trendy national wind, to create the packaging design style of this product, endows the packaging with the connotation of Chinese culture. "Cloud like neon dress, flower like rong" product packaging style can not help but remind people of the beauty and charm of women wenwan, arouse the resonance of consumers to the combination of cross-border elements, to create a new packaging style.
Highlights
With the characteristics of ancient Chinese culture "cloud shoulder" modeling design and plane application, color application is bright, unique and eye-catching.
Market Performance
No listing, no sales
Material
纸质 Paper; 其他
Craft
Cigarette case:PLA can be degradable environmental protection material,with corn,platycodon grandiflorum fiber. Envelope printing:pearl paper/silver card reverse glazing.
Additional Materials