Country

中国(China)

Official website

https://woxiaoya.tmall.com/

Images

Brand Name

woxiaoya

Designer Name

Anne Xu

Position of Designer

Illustrator

Target Group

Children aged 12 months and above

Major sales

电商 E-commerce

Positioning

大货 Mass Production

Design Story

Wo Xiaoya - a curious baby who has stars in his eyes and the sun in his heart, the brand IP culture driven by "exploration curiosity", and the brand operation integrating products and new cultural creations to enhance the global competitiveness of Chinese food brands. Nest bud has two friends, small mouse bud (has not grown tall), and hungry cat bud (has been eating, but not enough) but want to grow taller to compete for the first place. Sprouts pilots a cow spaceship to the Cheese Planet to find the secret of growing tall for the small buds of rats and cats who do not have enough to eat.

Highlights

Breaking the traditional box type, the original milk spaceship shape that belongs to the Nest Bud brand makes the packaging more than packaging, but also brings joy to children and gives packaging a deeper value. The milk spaceship gift box adopts an interspersed structure and combines the product theme to fully meet the user's sense of experience of the product.

Market Performance

Monthly sales of 200,000

Material

纸质 Paper

Craft

double layer paper