Country

中国(China)

Official website

无

Images

Brand Name

Blue Dash

Designer Name

Pudi

Position of Designer

Creative Director

Target Group

Focus on the first and second tier cities, age between 18 to 30 who follow to the trendy drinking culture during the night life

Major sales

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 中大型夜店、KTV

Positioning

其他 潮流酒精饮品

Design Story

Inspired by the setting of the black cube in 2001: A Space Odyssey, in the movie, the black cube determines the direction of the whole plot. Through its own unique concept, BLUE DASH has created an angular cuboid, and added a "cut" below the connection between the bottleneck and the bottle body, which seems to express the infinite universe and the attractive geometry. Inspired by the works of Constructivism, the designer also deeply resonates with the concept of Constructivism itself. The design pays attention to the sense of space. Constructivism replaces art creation with mass production and industrialization, and believes that art should serve the construction of a new society, which is also the design concept of BLUE DASH.

Highlights

The exterior design of BLUE DASH is created with the minimalist design insights, meanwhile, aslo retaining the expressionist and radical design expression. The appearance is an irregular bevel cut square shape, especially the cut surface at the joint makes the design of the entire bottle more geometrical beauty. A gradient of blue on the bottle body, such as the transition line between day and night, opens the taste buds, infinitely magnifying the possibilities of night, making the product bottle more layered and memory points. With blue as the main tone, it represents the purity, equality, free rhythm and surprise of the BLUE DASH.

Market Performance

Sales in 2021: Offline: 100,000 bottles/month, 30% growth rate each month Online: 1000+ bottles/month, 50% growth rate each month (only 3 months on the market)

Material

其他

Craft

The packaging adopts paint baking and spraying screen printing process, with excellent wear resistance, heat resistance, corrosion resistance and low temperature resistance, adhere to the best state of taste and experience healthy product program. The product adopts imported base wine and follows the traditional distillation method to achieve pure and refreshing, bid farewell to the sweet and greasy liqueur category on the market. It uses flavors containing natural extracts to restore the most authentic taste of nature. Trying sugar substitutes from different sources and different processes: mogrosides, enzyme-modified stevia, sucralose, etc., under the premise of meeting zero sugar, gives taste buds the most authentic sweetness experience.

Does the work consider sustainability (environmentally or commercially, or both)?

The inner material is made of glass, which is in line with food production regulations, and will not produce substances harmful to the human body, safe and friendly. In addition, glass is a recyclable material that meets the current requirements of sustainable development, which is conducive to reducing pollution and contributing to the creation of green homes.