Country
中国(China)
Official website
https://orient-fuyao.com
Company Introduction
As a large investment holdings group, Orient Group Co.,Ltd. was founded in 1978 which was the first year of China’s economic reform and opening up. Orient Group Company Incorporated is a subsidiary of Orient Group Co.,Ltd., is the first private company in Heilongjiang Province that issues shares and goes public, and also is one of the earliest companies in China that implements shareholding reform and gets the permission to be listed. As a wholly-owned subsidiary of Orient Group Company Incorporated, Harbin Fuyao Food Co., Ltd. focuses on plant protein industry and provides comprehensive solutions for high-moisture plant- based meat.
Images
Brand Name
ORIMEAT
Designer Name
Shirly Zhang
Position of Designer
Senior Graphic Designer
Client
Harbin Fuyao Food Co., Ltd
Target Group
People who are rapt in bodybuilding, yoga and pilates; advocating light and simple meals; and devoted to environmental protection and animal concern.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 团餐，企事业单位食堂
Positioning
大货 Mass Production
Design Story
The overall design of illustration is simple but not dull. It shows the harmonious coexistence between humans and animals, and shows the concept of animal concern and eco-environment protection. The pure white background makes the product picture attractive by forming a sharp contrast with sketch illustrations. The combination of plant-based meat with sports, fitness and other scenes of life means that consumers can regard Fuyao "plant protein meat" as their daily food. The plant-based meat makes great contribution to carbon reduction and carbon neutrality. Visually, the whole picture on the package shows the concept of ” low carbon life, health and environmental protection”.
Highlights
The overall design of illustration shows the harmonious coexistence between humans and animals, and shows the concept of animal concern and eco-environment protection.
Market Performance
None
Material
PET塑料 PET material
Craft
None
Does the design solve the problems that are common across the product category?
None
What functional designs of the work have enhanced the user experience?
None