Country
中国(China)
Official website
无
Images
Brand Name
Seesaw Coffee
Designer Name
Hanna
Position of Designer
Senior Designing Manager
Target Group
Office workers, High-frequency coffee consumers
Major sales
电商 E-commerce; 其他销售渠道 品牌直营咖啡门店
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
2022 is the Chinese lunar year of the tiger, and the product is designed with "tiger" and "CNY" as the background. Seesaw wants Make the Drip Bag Coffee into a gift box that combines traditional CNY features and fashion trends. Expresses the attitude of contemporary youth: "The Year of the Tiger is coming, and the good luck are coming, but don't be intimidated by life's difficulties."
Highlights
1. The gift box design in the shape of a tiger head combines more trendy cultures and lifestyles while using traditional Chinese cultural symbols. 2. Following the environmentally friendly brand concept. The rope handle is convenient for carrying, and it reduces the tote packaging waste. The inner box drawer design, can be used for daily storage after use. It also can be transformed into a night light or a small portable lantern with the built-in LED light. 3. We have specially customized three flavors of drip bag coffee for the 2022 New Year. From packaging design to product taste, they fully integrate Chinese New Year customs.
Market Performance
无
Material
纸质 Paper; 其他
Craft
The design of the gift box is based on the tiger's head. The pull-out opening and closing of the gift box simulates the action of a tiger opening its mouth.Internal design with three layers of drawers. Inside are Seesaw specially customized Drip Bag Coffee with Chinese New Year Features, Named: Nuts Platter, Lucky Orange, Candy Haws. The packaging design uses the classic IP of Seesaw, and combines the lifestyle symbols of "Fashion", "Sports" and "Art". At the same time, inspired by traditional Chinese lanterns, the Gift Box has hollow patterns and LED light bulbs. After use, it can be converted into a night light.
Does the work consider sustainability (environmentally or commercially, or both)?
The Gift box packaging is easy to reuse, reducing waste and environmental pollution.