Country

中国(China)

Official website

无

Company Introduction

Adopt a Cow Inc. was founded in 2016 by Xu Xiaobo, chairman of the group. The company takes dairy farming and milk product sales as its core business, integrating modern dairy farming, pasture planting, tourism, feed processing, processing, and sales of dairy products. It is a super-large ranch with a high-degree integration of the primary, secondary and tertiary industries, also a large-scale agricultural industrialization consortium with closely linked interests. The company is committed to building the No. 1 brand in the digital intelligence dairy cattle industry. Currently, it has 7 modern ranches, which are distributed in Hebei, Heilongjiang, and other places.

Images

Brand Name

Adopt a cow

Designer Name

Qiu Huan

Position of Designer

Brand creative director

Target Group

Target group: children with sensitive stomach and intestines above 1 year old（Group characteristics: after 1 year old, babies will go through the process of switching from breast milk and formula to milk. At this stage, children have a delicate digestive system and need more gastrointestinal-friendly milk as a daily nutritional supplement.）

Major sales

电商 E-commerce

Positioning

大货 Mass Production

Design Story

Bangbang Da A2β-casein pure milk is a professional children's milk created for children over 1-year-old. Our team insists on the concept of simple and pure products, optimizes the milk source instead of piling up nutrients, and explores more suitable products for children from the milk source. The milk contains A2 beta-casein, which is more friendly to the child's delicate stomach, reduces the child's discomfort when drinking milk, and gives the child high quality and burden-free nutrition. In terms of design, we hope to use images instead of words to communicate with consumers as much as possible, which can create a sense of a “simple, natural and innocent” atmosphere. The pure blue color with low saturation expresses innocence while highlighting the natural and non-additive properties of the product. The hand-painted calf “da da ” is the core element of the design, combined with the unique willow leaf bag shape. The calf "Da Da " peeks out from the side, which is cute and childlike. This design is in line with the product tone of Adopt a Cow children's milk and also makes Adopt a Cow form a clear differentiation with other milk brands.

Highlights

The natural and easily absorbed A2 milk source and zero addition are the keys to Bangbang Da A2β-casein pure milk . The above two points have also been extended at the packaging level. Visually, the product packaging rejects complex designs like most on the market. The design continues to convey the brand concept of “milk is good only when cows are well raised” and uses hand-painted cows as the main visual. The design uses leaf bag elements to make the cute calf image peek out from the side, which increases the sense of interaction based on being cute and lively. The color design rejects complex color schemes and creates a sense of natural and innocent atmosphere through the low saturation of pure blue.

Market Performance

无

Material

纸质 Paper

Craft

Children’s milk is an ultra-high-temperature sterilized milk product sourced from Adopt a Cow’s own farms. The milk is made from genetically screened A2 milk and uses internationally Reverse Osmosis technology to filter out some of the water from the milk, which retains more protein and calcium nutrients and has less impact on the flavor of the milk. This technology is commonly used in high-end milk production in the industry.