Country

中国(China)

Official website

http://www.lifangjia.cn/

Company Introduction

Chengdu Lifangjia Brand Design Co., Ltd. is a design company founded by Lifang.Jia, a local female designer in Chengdu, in 2011. During the ten years of development, it has gathered a group of excellent designer partners. Lifangjia has been focusing on comprehensive branding and packaging strategy integration for the food industry. Maintaining a small but skilled team, we provide a more comprehensive and professional service to our clients.

Images

Brand Name

无

Designer Name

Jia Lifang

Position of Designer

Operations Director

Client

无

Target Group

Chinese mass market

Major sales

小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

其他 日常快消食品

Design Story

Pear Paste Candy is a new category of confectionery on the rise. The category name "Pear Paste Candy" stands out with its bold font. The slogan: "More than just a throat moisturiser" reminds consumers of the product's benefit points. The main colour of the packaging is pear yellow, which reflects the product attributes well. The pear-yellow colour on the shelf is also eye-catching. The packaging style is the same as that of the best-selling 'Lozenges' and 'Loquat Paste' products on the market, with a Chinese symmetrical decorative style to reduce consumer education costs. The text of the ingredients list, the diagram of the ingredients and the illustrated scene of the pear paste being boiled, visually reflect the real ingredients of the product and the traditional handcrafted and artisanal quality. Translated with www.DeepL.com/Translator (free version)

Highlights

The outer box can be folded along the folding line to form a display box. It can be used as a display box at the end of the day, while meeting the needs of product protection and transport.

Market Performance

After the first batch of products were produced, a large number of dealers enthusiastically represented the product. It has been on the market for six months and has already been rolled out throughout Sichuan. The product is mainly displayed in the checkout area of convenience stores. The retail price is RMB15 per box and the product is selling well. The product will be available for investment nationwide after the Chinese New Year. Translated with www.DeepL.com/Translator (free version)

Material

纸质 Paper

Craft

350g white cardboard with substrate embossing

Does the design solve the problems that are common across the product category?

Most of the similar products in Pear Paste Candy are bagged and hung on supermarket shelves. Our display box with 6 boxes of products is smaller and easier to display at the checkout counter, increasing the chances of being noticed and purchased by consumers.

What functional designs of the work have enhanced the user experience?

The size of the Pear Paste Candy is 90g and the carton is relatively small 9X9X3.5cm, so it fits directly into your pocket and is easy to carry.

Did the design help increase the sales performance of the product?

The client's previous pear pastilles were bagged and sold on e-commerce platforms such as Poundland. We designed it into boxes for display in the checkout area of convenience stores, opening up a new sales channel. The product premium space became larger and sales multiplied.

Does the work consider sustainability (environmentally or commercially, or both)?

1. Using pear yellow as the brand colour, it can be extended to other sizes of products later on, reducing the cost of brand communication. 2. The outer packaging and display box are the same, one box is multi-purpose, reducing the consumption of packaging materials. 3. The outer box is made of one paper, reducing the use of glue and making it more environmentally friendly.