Country

中国(China)

Official website

https://www.brighticecream.com/

Images

Brand Name

Bright Ice Cream

Designer Name

Yvonne Dai

Position of Designer

Creative Director

Target Group

Young generations that is interested in health.

Major sales

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货 Mass Production

Design Story

The concept of designing the Gu Feng Series is inspired by the ancient Chinese ink painting as it could emphasise our core product values - Chi, Ying and Yan, as the Gu Feng Series is regarded as relatively healthy and those are ancient Chinese words stands for wellness and a healthier lifestyle.

Highlights

To meet the needs of young generations interest in healthy food, the ice cream adds various fibre and healthy grains, as well as an ink splash design in package.

Market Performance

无

Material

其他

Craft

It is decorative and healthy, and is widely used in food packaging.