Country

中国(China)

Official website

无

Company Introduction

SOLAR NURTURE, a food brand with the new food program as the core, provides everyone with the edible energy they need.

Images

Brand Name

SOLAR NURTURE

Designer Name

Creative directors: Fang Jianping, Ding fan Art Director: Liao Zicheng Graphic designers: Lu Zian, Wang Zifan Digital Designer: Zhao Lin

Position of Designer

Creative directors: Fang Jianping, Ding fan Art Director: Liao Zicheng Graphic designers: Lu Zian, Wang Zifan Digital Designer: Zhao Lin

Target Group

18-35 female dominated

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货 Mass Production

Design Story

The name "SOLAR NURTURE " describes the first step in the transmission of solar energy to the earth's food chain. Human beings are "artists of energy". SOLAR NURTURE = sunlight (Chinese classical sun pattern) + mountains and fields (New Earth Art). The sun symbolizes hope and vitality. In this brand reshaping, we focus on the "energy artist", with the sun as the identification symbol, and 12 line segments mean time scales. The sun is not only the energy supplier of the earth, but also makes human beings have the concept of time. In this design, we hope to help Yangji Shanye get rid of the original brand image of local snacks. We take the sun symbolizing hope and life as the brand identification symbol to help Yangji Shanye complete the transformation of brand image from "flavor snacks" to "energy artists".

Highlights

Different from the food products on the market that use the photos that cause people's appetite as the selling point of packaging, we take the sense of energy contained in food as the core information to pass on to consumers. As the identification symbol of the brand, the sun is repeatedly emphasized and used in the product packaging system to convey the core concept of the brand with a confident attitude: the sun shines on the mountains, which is the first step of energy transmission to mankind, and "SOLAR NURTURE” is its artist.

Market Performance

This packaging upgrade is a natural iteration. Take Nanchang mixed powder as an example, the monthly sales volume is 10W ➕

Material

纸质 Paper

Craft

Soybean oil ink is used for printing

Does the design solve the problems that are common across the product category?

In the design of the same category, we can often see packaging that highlights products and weakens brand recognition. SOLAR NURTURE has continuously strengthened the brand identification symbol "sun" in the series of packaging to help SOLAR NURTURE quickly establish brand awareness among consumers.

What functional designs of the work have enhanced the user experience?

There are easy to tear cutting lines on the package

Did the design help increase the sales performance of the product?

Not fully applied yet

Does the work consider sustainability (environmentally or commercially, or both)?

FSC certified materials shall be used for packaging