Country

中国(China)

Official website

http://www.skyrising.cn/

Company Introduction

"ThaiBlue" is a self-brand of Shanghai Skyrising International Trading Co.,Ltd.， "ThaiBlue" as the first creation brand of China's frozen fruit. In 2016, since its establishment, it has been committed to the product development and consumer education of frozen fruit, and the source is constantly. Provide consumers' healthy, natural global fruit classes to meet the needs of Chinese consumers to enjoy global fruit anytime, anywhere.

Images

Brand Name

Thaiblue

Designer Name

Liji

Position of Designer

independent designer

Target Group

18-35 years old, middle and high salary, with Higher education, Focus on the convenience and health.

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

大货 Mass Production

Design Story

In order to facilitate consumers to enjoy mixed drinks at any time, the cup is used as the carrier, and the cup body pattern design uses abstract geometric graphics and different color graphics to metaphor the type of each product. The top of the cup cover is displayed with physical photos, so that consumers can see the category of products most intuitively. The sealed illustration is a daydream series. The theme is divided into four pieces: spring, summer, autumn and winter. It means to enjoy the nature all year round anytime and anywhere and interact with consumers, so that consumers can enjoy it and have a pleasant mood at the same time. And four patterns are randomly interspersed in each product, so that consumers have the surprise of opening the blind box and the willingness to collect. The cup after eating can also be planted with small potted plants, which is environmentally friendly, lovely and full of harvest.

Highlights

While enjoying delicious fruits, it can also interact with consumers. The design of the cup body takes the small flowerpot as the prototype. The cup after eating can be planted with small potted plants. The lace shaped cup cover is used as the pot holder of the potted plants, and the colorful abstract pattern design of the cup body is a visual bonus, which can better stimulate the impulse of DIY of consumer groups. Put a basin next to your desk and on your balcony to start a beautiful day.

Market Performance

无

Material

PET塑料 PET material

Craft

The product adopts injection molding to make the designed film and label in the mold.

Does the design solve the problems that are common across the product category?

Compared with the design of the same category, our cup design solves the following problems: 1. Convenient and hygienic eating (including a small fork for easy eating); 2. Diversified eating forms (the carrier of the cup can be mixed with drinks to make DIY); 3. Environmental protection (the material of the cup is recyclable, and the original intention of the design is that it can be used as a small flowerpot after eating, with a certain beauty).

What functional designs of the work have enhanced the user experience?

The top of the cup cover is displayed with physical photos, so that consumers can see the category of products most intuitively. The sealing film is designed to make the daydream illustration interactive with consumers, so that consumers can enjoy it and have a pleasant mood at the same time. After eating, the cup can also be used as a flower pot.

Does the work consider sustainability (environmentally or commercially, or both)?

Yes, after the product is eaten, the cup is used as a flowerpot, and the cup cover is used as a basin holder. A lovely flowerpot can be used