Country
中国(China)
Official website
https://www.yili.com/
Images
Brand Name
无
Designer Name
BO WU
Position of Designer
Design Directior:
Target Group
The product series target the white-collar elite aged 25-30 who live in first- and second-tier cities and pay attention to their own health and the quality of the products they buy
Major sales
电商 E-commerce; 大型商场 Shopping Mall
Positioning
大货 Mass Production
Design Story
Changqing Black Label -Protein Artisan yogurt is a brand-new premium series under the Changqing brand. Based on the insight into the ideal yogurt demand of Chinese consumers with high protein and natural processing formula, it focuses on the natural high protein nutrition with concentrated milk instead of protein powder. we make yogurts with simple ingredients which only milk and cultures and no-added sugar. The packaging design of this series is inspired by the shining, abstract, profound and infinity of time. The front of the packaging expresses time through an abstract modernist oil painting, attracting the consumer attention and becoming the visual center of the whole packaging. At the lower right of the main visual area, there is a layer of yogurt reflecting the thick texture, which visually expresses the product’s core value of "high protein" and the enjoyment of a pleasant thick texture.
Highlights
unlike some other yogurts，we make ours with not any protein powder，the protein of the yogurt only concentrated from fresh milk.
Market Performance
the sales value got 20 million yuan in 2 months
Material
PET塑料 PET material
Craft
In terms of production process, the world's leading whey filtration process and RO membrane filtration process are adopted to concentrate more milk, so that the protein content is not only high, but also natural. And in terms of taste, the powdery and astringent feeling of high-protein yogurt is also improved.
Additional Materials