Country
中国(China)
Official website
无
Company Introduction
“Suitable is the best” We have a sharper insight into the market, but not blindly pursue unique grandiose.Our credo is jointly make the most popular brand product image with clients.
Images
Brand Name
无
Designer Name
Mian Hwang
Position of Designer
director designer
Client
无
Target Group
middle-aged and aged people
Major sales
大型商场 Shopping Mall; 其他销售渠道 企业定制伴手礼盒
Positioning
礼品 Gift
Design Story
The customer needs to improve the quality of the product and raise the sales price without modifying the glass bottle body of the original product. When users see the packaging, they can imagine the mellow and smooth, and even feel the ancients drinking and writing poems.
Highlights
Different wine labels become one traditional Chinese painting. This painting show product characteristics as a memory spot of the packaging. Make users prophet bouquets without tasting.
Market Performance
Small ginseng wine is a long-term circulation of large goods in the market. The retail price is 430 yuan /20 bottles/box, each bottle 21.5 yuan. After design modification, the selling price is 390/10 bottles/box, and each bottle is 39 yuan, which increases the selling price by nearly 100%.
Material
纸质 Paper; 其他
Craft
Eggshell grain paper, monochrome printing black, hot printing matte gold
Does the design solve the problems that are common across the product category?
no
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product?
Small ginseng wine is a long-term circulation of large goods in the market. The retail price is 430 yuan /20 bottles/box, each bottle 21.5 yuan. After design modification, the selling price is 390/10 bottles/box, and each bottle is 39 yuan, which increases the selling price by nearly 100%.
Does the work consider sustainability (environmentally or commercially, or both)?
no
Additional Materials