Country
澳大利亚(Australia)
Official website
https://unichi.com.au/
Company Introduction
UNICHI, established in Sydney in 2015, is Australian premium beauty and health supplement brand. With passion and painstaking care, UNICHI has assembled a boutique, Australian range of beauty and health essentials that is truly like no other. Under the principle of “Nature”, “Innovative”, “Efficacy” and “Eco-friendly”, UNICHI has been a reliable friend of female in more than 20 countries and districts.
Images
Brand Name
Unichi
Designer Name
Claudia Liu，Jia Zhu
Position of Designer
CEO & Founder, Creative Specialist
Client
N/A
Target Group
Acute and chronic diarrhea, chronic constipation, abdominal distension and dyspepsia caused by intestinal flora imbalance.
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
The design background and concept of Rosa Prima™ by Unichi Pre & Probiotics Gummy is an extension of the Unichi brand concept: natural, minimalist, environment-friendly, and focusing on women's health. The design is extremely simple and does not do too many complicated embellishment. Instead, it takes the lovely and textured gummy bear as the main highlight to attract consumers. At the same time, it is concise and clear to let consumers feel the light and interesting dosage form of the product. Soft candy dosage forms also allow consumers to choose more dietary intake methods in the era of great demand for probiotics, which is in line with the convenient consumption needs of contemporary women.
Highlights
The Rosa Prima™ by Unichi Pre & Probiotics Gummy is deeply loved by consumers because of its exquisite and lovely soft candy dosage form. The shape of its soft candy is the best of its kind in the market. It is charming and attractive in color, which comes from the adjustment and decoration of formulas and dosage forms.
Market Performance
Unichi Rosa prima (“玫萃”) series, to which the Rosa Prima™ by Unichi Pre & Probiotics Gummy belongs, has been popular in the whole network since April 2021 and won the top 1 of Tmall Global store in functional soft candy. Rosa prima series sold more than 4 million bottles in the whole year. The Rosa Prima™ by Unichi Pre & Probiotics Gummy (poo poo gummy) is also deeply loved by athletes, such as Zhang Jike, Zhang Guowei who have recommended it.
Material
PET塑料 PET material
Craft
Unichi Pre & Probiotics Gummy (poo poo gummy) , 350g white cardboard - 1 spot color + 4-color printing, concave convex, dumb film, die-cutting finished products, and anti-counterfeiting labels. White cardboard is recyclable, environmentally friendly and degradable. It can be degraded in 3 ~ 5 years without causing environmental burden.
Does the design solve the problems that are common across the product category?
In the past, similar products of probiotics were mostly in the form of tablets and drinking powder. Due to their relative design of health products or "drug feeling", consumers lack initiative in the process of taking them and are easy to forget to take them. The gummy bear has a lovely dosage form, delicious taste, 0 sucrose and low fat, which greatly improves the initiative of consumers
What functional designs of the work have enhanced the user experience?
N/A
Did the design help increase the sales performance of the product?
The shape of gummy bear left a deep impression on consumers. In the process of marketing promotion, consumers spontaneously gave the nickname of "poop poop bear" to make the product function and image deeply rooted in mind e and detonate the sales transformation.
Does the work consider sustainability (environmentally or commercially, or both)?
N/A