Country

中国(China)

Official website

tushidesign.com

Images

Brand Name

Penguin Walker

Designer Name

Creative Director: Lin Con, Dee Leong; Graphic Designer: Xie Zhipeng, Huang Wei, Lu Shangqian

Position of Designer

Creative Director: Lin Con, Dee Leong; Graphic Designer: Xie Zhipeng, Huang Wei, Lu Shangqian

Target Group

Urban youth who pursue quality and know how to live happily

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货 Mass Production

Design Story

Penguin Walker™️ is a new brand from Beijing, China. The company that has over 5 years experience in bar management, professional research and development capacity in cocktail receipt creation, and with their passion and rich understanding in cocktail culture, now presenting the perfect, tasty cocktail with zero sugar and zero fat. Therefore more beverage lovers can enjoy cocktails freely.

Highlights

The Penguin Walker design image links consumers directly with a brand name, hammer down consumer visually, and enhance memory point. The Charlie Chaplin classic moves, his iconic hat, and cane on the Penguin integrated Chaplin’s humorous and interesting personality. Brings out the design concept of the brand “For Yum, For Fun” in brand position.

Market Performance

Good market feedback and high repurchase rate.

Material

其他

Craft

Utilizing the characteristics of the silver can itself, using bright colors and simple graphics for classification of flavors.