Country
中国(China)
Official website
tushiesign.com
Images
Brand Name
CHALI
Designer Name
Creative Director: Lin Con, Art Director: Dee Leong
Position of Designer
Creative Director: Lin Con, Art Director: Dee Leong
Client
Guangzhou ChaLi Group Co. LTD
Target Group
appreciated beautiful life；middle-high income; young; female
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
The Tang Dynasty Style National Drink is a new teabag gift box newly launched in CHALI Tea. The main visual style of the packaging is inspired by the Tang Dynasty mural "Golden Land and Green Landscape". The graphic creativity was inspiration from Tang Tri - Color Glazed Ceramics. The confident, free spirited Tang Dynasty ladies travels through the millennium, galloping on horseback in the splendid mountains and rivers, blossom within tough and warm blooded girl power, glowing in the splendid full glory of Tang Dynasty. Opening the gift box, the essence of the tea culture from Tang Dynasty lays before you, the structure is a creative interactive form of blind box. Explore the connotation of tea culture in blind box, paying our respect to the Tang Dynasty with a good cup of tea, living, seeing the present. Let's join this splendid Tang Dynasty glory crossing from thousands of years.
Highlights
With the ancient horse tea delivery pas as background, the entire image is unfolded in the form of murals and Tang-Tri. The text introduces four types of tea. The structure of the gift box refers from Chinese ancient books, and the popular blind box form is added to the interior to enhance user experience. The font design is reproduced " The official script of Li Longji, Emperor Xuanzong of Tang Dynasty in Shitai Xiaojing Stele, shows the spirit of a prosperous Tang emperor. The blind box expresses the different flavors of the four tea drinks through the costumes of four Tang Dynasty horses riding ladies and the decoration of horses. The front of the teabag design is similar to a puzzle, which can be assembled into an illustration, the back is distinguished by large color blocks and horse-riding characters, vivid and unique, and the oriental romance in tea-ology is fully displayed.
Market Performance
As the only officially designated tea of "2021 Asian Young Leaders Forum", CHALI tea in the tea will be presented to ambassadors and young leaders of participating countries in China as a companion gift, showing the unique style of Chinese high-end tea to the world and delivering traditional Chinese hospitality.
Material
纸质 Paper
Craft
Tang Dynasty National Drink gift box, with its hardcover book box structure, Swedish white card paper for spot color printing, combined with four color printing. Swedish white card mounted grey card board, logo using hot stamping convex process, the theme word using hot black highlight high quality. The surface of the outer box uses tactile film effect, and the seal adopts ribbon seal to reflect the delicate gift ceremony sense.