Country

中国(China)

Official website

thedesignassc.com

Company Introduction

We are co-founded by The Design Associates, a well-known design firm in Tokyo, and Chen Rong, a well-known designer in Shanghai. The company takes Tokyo and Shanghai as the joint creation base, brings together the years of market experience and professional design knowledge of the designers of the two places, focuses on the three core business areas of Brand Design, Packaging Design and Type Design of enterprises and commodities, and is committed to serving China and Japan. Provide excellent design and information services for state-owned enterprises and product development.

Images

Brand Name

Suntory

Designer Name

Chen Rong, Ke Xin

Position of Designer

CD, Design

Client

Suntory

Target Group

People who go for hotpot in Haidilao

Major sales

餐饮&酒店 Restaurants & Hotel

Positioning

大货 Mass Production

Design Story

This product is a  co-branded juice tea drink of Suntory and Haidilao. Suntory is a well-known Japanese beverage company, so the design highlights the sweet style of Japanese production. The graphics is simple and fresh, matched with the corporate pattern of Haidilao, forming an overall style with a white tone. The product is currently sold in limited quantities in Haidilao hot pot restaurant.

Highlights

This product is a  co-branded juice tea drink of Suntory and Haidilao. In the specific drinking scene of the hot pot restaurant, the design highlights the fresh Japanese style.

Market Performance

no

Material

其他

Craft

Gravure Printing，7 Colors