Country
中国(China)
Official website
www.xlzt.com
Company Introduction
Guangzou Sinlien(z.t)industrial co.,ltd. is a leading enterprise in the FMCG packaging industry with industrial investment and more than 15 production bases nationwide. Its service fields cover beverage, condiment, daily chemicals, grain and oil and other industries. After more than 20 years of hard work, Sinlien(z.t) has joined hands with many well-known enterprises at home and abroad to lead the FMCG packaging trend and provide consumers with high-quality FMCG packaging products
Images
Brand Name
Nanqiaoshan
Designer Name
Daniel Leung
Position of Designer
Design manager
Client
None
Target Group
Someone who want to buy water, expecially people who like new things, or a parent who wants to test their child's color vision.
Major sales
大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货 Mass Production
Design Story
In today's market, there are more and more brand products in each industry segment, and the homogenization is becoming more and more serious. In order to make the product stand out from many competitors, we designed "Lucky 7" which built-in content and interactivity. In content, 7 is the PH neutral value, and 5-7 is one of the quality requirements of bottled water in the National standard. Sharing this knowledge shows that the product is qualified product and can increase consumers' recognition of the product. Culturally, 7 is a magical number. In addition to PH value, there are 7 emotions, 7 tricks, 7 words, 7 unique skills, 7 level floating diagram, 7 step lotus, etc., and 7 days a week. It can be seen that 7 is a symbol with strong cultural endorsement, which can enhance product memory. In design, the principle of color vision check chart is applied to design 7 as color vision check chart. 7/L can be recognized by normal vision, but cannot be recognized by obstacle (red-green color blindness). According to observation, color vision cards can arouse people's curiosity and challenge, drive interaction and sharing, and produce a good topic effect.
Highlights
1, We show GB knowledge by color vision map, it is means that the quality of the product is qualified indirectly, and it is also very interesting. 2. Color vision map can arouse consumers' curiosity, and make them interact with friends spontaneously, then increase the exposure rate of products. 3. The regulations requires color-blindness testing for some special positions. We can get the preliminary results by referring to this product, such as testing whether people are related to driving license. 4. Spread the positive energy of laws and regulations, which helps to improve the brand image.
Market Performance
None
Material
PET塑料 PET material
Craft
Mature process: PET label production, labeling machine antomatic labeling
Does the design solve the problems that are common across the product category?
Similar products does not have the topic and interaction generally, but this creative design can create the scene and independent marketing, for example, change 7 to 10, it can be the 10th anniversary of the product, change the number to 520, and become a weapon for wedding and love, etc.
What functional designs of the work have enhanced the user experience?
Color vision cards can increase consumer engagement and sharing.
Did the design help increase the sales performance of the product?
None
Does the work consider sustainability (environmentally or commercially, or both)?
Bottle and label are same material, it is good for recycle