Country
中国(China)
Official website
无
Company Introduction
Sanajon Pharmaceutical, a subsidiary of New Hope Group which was established in 1992. It has core technologies in traditional Chinese medicine research, health food and functional food development. After 30 years, it has gradually grown into a leading brand and benchmark in China's anti-fatigue health care products industry. It is a well-known brand in China in the field of anti-fatigue with pure natural plant formula.
Images
Brand Name
无
Designer Name
Zhao Qianqian
Position of Designer
Graphic Designer
Target Group
Young adults with refreshment and anti-fatigue needs
Major sales
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货 Mass Production
Design Story
Sanajon plant energy drink, inherited from the thousand-year-old recipe "Triphala". Sanajon has left an indelible mark in history - it was used as the basic formula of Tibetan medicine and a popular drink in the Tang Dynasty, and it was of great significance to the development of Tibetan medicine and the banquet culture of the Tang Dynasty. Therefore, the special color ‘INK‘ is used as the main color, and its thousand-year history is deposited in it, reflecting a deep sense of history. This product is "plant energy", so we want to convey a natural fusion of strength and health from the visual packaging. Flip through the totems and find inspiration from the ancient Chinese auspicious beast "Kirin". Adult kirin can spit fire and have a thunderous voice. They are gentle in usual, but when they are angry, they are extremely fierce and have a strong sense of strength. "Domineering image, gentle inside", our formula is also gentle and powerful. These descriptions of the image of kirin are exactly in line with our product concept, so the image of the kirin is combined with the plant, and the mane of the kirin is turned into pieces. Green leaves, subtly reflect the feeling of plant health.
Highlights
The upper part of the bottle is dominated by the frontal illustration of the kirin's head, the corners of the eyes are raised, the eyes are sharp, and they are dignity; the body of the bottle is very prominent with a few bright yellows, and it forms a strong impact with a lot of black, making the product more eye-catching on the shelf. And consumers can also achieve the effect of eye interaction when they look at the product.
Market Performance
It was widely praised by distributors in various regions, and the first batch was sold out.
Material
PET塑料 PET material
Craft
Select pure natural plant raw materials such as Embergia, Polygonatum and coffee powder. Extracting plant essence through extraction, concentration and other processes, and sterilize through UHT(ultra-high temperature) to maximize the retention of its functional ingredients.