Type of applicant company
供应商
Country
中国
Company Website
https://www.upmraflatac.cn/
Images
Brand of the Product
Laizhou Distillery
Designer Name
Laizhou Distillery Design Team
Position of Designer
N/A
Target Consumer
wine follower，young generations who loves nature
Distribution Channels
餐饮&酒店 Restaurants & Hotel
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
This Chinese vodka LING-LIE combines the inner depth of Chinese culture with the outer strength of white spirits, whose inspiration stems from Xiling Snow Mountain. The selected full wheat and clean water is purified through the 334-layer seven-tower distillation with copper utensils, and filtered with bamboo charcoal before bottling.
Highlights
As the first Chinese spirits brand to extend a wood-based film label on its packaging, the brand owner was also impressed by Forest Film’s excellent product concept. This ISCC PLUS certified film label provides an excellent performance on carbon reduction. Also, Forest Film is identical to fossil-based PP on printability and label performance, which can quickly be applied without any changes to existing design and equipment.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
其他 玻璃瓶 搭配 由“甘蔗渣”制成的正标及木质基薄膜背标
Craft
The selected full wheat and clean water is purified through the 334-layer seven-tower distillation with copper utensils, and filtered with bamboo charcoal before bottling.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
UPM Raflatac Rafwine Bagasse is applied as the front label on LING-LIE’s bottle, perfectly matching the essence of the product - originated from rocks and flowing water. The rough texture of the label looks like the dark pattern of the following water, creating mixed feelings of the hardness of rocks and the softness of mountains and rivers. Besides that, this label material is created from fiber-based pulp derived from sugar cane waste (up to 85% -90%), making it a natural labeling solution to embrace circularity. Back label Forest Film has already been introduced above.