Type of applicant company

品牌方

Country

中国

Company Website

http://www.gljy.vip/

Images

Brand of the Product

Guangliang Liquor Industry

Designer Name

Guangliang Liquor Industry Design Team

Position of Designer

Not have

Target Consumer

Guangliang Wedding Banquet Liquor is a product designed for wedding scene, targeting at wedding banquet and festival consumers.

Distribution Channels

电商 E-commerce

Positioning

礼品 Gift

Design Story

As a customized product in the banquet market, Guangliang Wedding Banquet Liquor takes "Every day with you is the wedding date" as the design concept, which fully embodies the design aesthetics of Guangliang. In the bottle design, Wedding Banquet Liquor implements a modern and concise concept of Guangliang. In order to fit the festive atmosphere, Guangliang Wedding Banquet Liquor adopts an elegant and solemn bright red color throughout the whole bottle body, and highlights the double-faced character “Xi” with mastoid pattern technology on the bottle body to express a beautiful implied meaning of “one bottle is happy, and two bottles show double happiness, two happy events come one after another and happiness comes from it ”; the bottle neck is provided with an “auspicious clouds”-style brand tag, which highlights the lucky implied meaning and also shows the product meaning. In addition, the outer box in the same color with the product is also full of design details, of which both sides are decorated with traditional window paper-cuts, which subtly use the images such as mandarin ducks, magpies, copper coins and twinned trunks to set off the festive atmosphere to the extreme.

Highlights

Guangliang Wedding Banquet Liquor takes “Xi” as its appearance design to express a beautiful implied meaning of “one bottle is happy, double bottles show double happiness, two happy events come one after another and happiness comes from it”. Its modern and concise design style complements with the wedding atmosphere mutually. It is not abrupt even if it is used to drink at non-wedding time. In addition, Guangliang Wedding Banquet Liquor TVC greatly extends the scene of “the wedding day” to match the concept “every day with you is the wedding day” advocated by the product, letting the consumers better understand the product concept of Guangliang Wedding Banquet Liquor and feel the happy moment in life with heart, feel grateful for the moment and live in the present.

Market Performance

Not have

Material（For concept works, please choose the material you plan to use）

其他 纸张：面纸（375g白卡纸） 对裱 白底（F瓦纸 200g+110g ）；工艺：触感膜，烫哑金，红金；喜酒瓶子： 玻璃瓶喷涂（红色），瓶身喜字做乳钉纹；

Craft

Guangliang Wedding Banquet Liquor adopts glass bottle spraying, which is applied with an elegant and solemn bright red color throughout the whole bottle body. In addition, it uses the mastoid pattern technology to highlight the double-face “Xi” character; the bottle neck is provided with an “auspicious clouds”–style brand tag, which highlights the lucky implied meaning and also shows the product meaning. The outer packaging box takes card case as the main material and its sides subtly use the images such as mandarin ducks, magpies, copper coins and twinned trunks to set off the festive atmosphere to the extreme, in combination with the creativity of window paper-cuts and the red gold stamping +tactile film technology.

Does the design solve the problems that are common across the product category? If so, please explain.

Not have

What functional designs of the work have enhanced the user experience?

Not have

Did the design help increase the sales performance of the product? If so, please give related evidence.

Not have

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Not have