Type of applicant company

供应商

Country

中国

Company Website

www.amcor.com

Images

Brand of the Product

AmPlify

Designer Name

ChenSi，GaoChenwei

Position of Designer

无

Target Consumer

Young consumers who pay attention to high quality and high appearance level products, focusing on products with high added value and high anti-counterfeiting needs.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

High appearance level and design sense are the key words of best-selling products. The young consumers of Generation Z are more concerned about the high quality and high appearance level of products than ever before. According to the report data, Chinese consumers take an average of 3-7 seconds to make a purchase decision, and during this process, 64% of consumers are more inclined to choose products with high appearance level. Even for the brand side, an attractive packaging can help the brand to reap more than 50 times the return on investment of ordinary advertising.
Fake goods lose brand credibility, anti-counterfeiting packaging has become the focus. Under the influence of the epidemic and some food safety incidents, consumers have also become more aware of the transparency of product information. The anti-counterfeiting packaging market will have a compound annual growth rate of 7.81% between 2022 and 2027. In such a market environment, the integration of anti-counterfeiting packaging with the product itself can not only enhance consumer trust in the brand, but also promote product sales.

Highlights

Amcor naked eye 3D printing technology directly responds to the customer's dual needs of "safety" + "appearance". The printing technology integrates a variety of processes in one, can achieve a high technical barrier of the full view of the naked eye 3D stereo, product packaging also has a strong visual impact. The graphic information on the packaging can be hidden and flashed, and these dynamic changes give the product a very high differentiated positioning, the international front line of anti-counterfeiting effect and consumer appeal, and improve the appearance and grade of the product in the sensory experience of consumers.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper

Craft

1. The collection of micro and nano optical processing technology, micro printing technology and precision molding technology and other process technology, is the current frontier products in the field of visual anti-counterfeiting
2. Full viewing Angle naked eye 3D stereo effect, both eyes observed that the graphic layer and the film surface printing layer have a depth of field of 0-30mm, and the depth of field has two effects: rising and sinking
3. The use of graphic encryption algorithm can realize the necessary information hiding, flashing, dynamic change
4. The technology of microlens and micrographic combination molding is extremely difficult. Through special proprietary design can achieve a variety of surfaces, special-shaped true 3D effect, strong visual impact

Does the design solve the problems that are common across the product category? If so, please explain.

It has changed the process of traditional sheet-based positioning offset printing, compressed the pre-press multiple processes into one process, simplified the traditional pre - and post-printing process, greatly improved the yield, reduced the packaging cost, and convenient laminate with various materials such as paper, forming different categories of packaging.

What functional designs of the work have enhanced the user experience?

The micro-optical display structure is formed on the film to achieve dynamic and three-dimensional graphic effect, with strong visual impact and novel and unique effect. It can be combined with two-dimensional code and RFID to make various forms of anti-counterfeiting labels to achieve anti-counterfeiting traceability of goods.