Type of applicant company

设计机构

Country

中国

Company Website

http://www.zg-ad.com.cn

Images

Brand of the Product

UP!G

Designer Name

Jeff Wu / BeiJing Perfect Point Design

Position of Designer

Creative Director

Target Consumer

Mainly young people aged 18-30

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

In this packaging design, we have chosen to personify the flavor characteristics of sea buckthorn. By combining sea buckthorn fruit with facial expressions, we hope to convey the intoxicating and delicious taste of sea buckthorn fruit. The expression of seabuckthorn fruit portrays sweetness and joy, echoing the inherent quality of seabuckthorn fruit itself. At the same time, we pay special attention to the combination of facial expressions and seabuckthorn texture, making the entire packaging more interesting and associative. This packaging design will help consumers feel the benefits of sea buckthorn fruit's sour and sweet taste in an intuitive way. Meanwhile, we also highlight the taste characteristics of the product by polishing the text, making the entire packaging more attractive.

Highlights

When considering this packaging, we actually believe that the biggest feature of the product is its good taste, and we also feel that the taste of the sample is different from our previous impression of seabuckthorn.
So I want to design a creative that emphasizes good and interesting flavors. Let consumers experience the delicious sour and sweet taste of the product in a fun way.
The original intention of this design is sea buckthorn, delicious taste, and fun!
A high-quality seabuckthorn fruit is naturally sweet and joyful.

Market Performance

Since its launch, the product has been put on the shelves of Tmall, Tiktok, JD, Pinduoduo and other major e-commerce platforms. Up to now, the single product sales have reached 6 million, and offline channels mainly cover major supermarkets and convenience systems in Xinjiang and Inner Mongolia. Offline channel sales have currently reached 3 million

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The packaging bottle body is made of PET thermoplastic, and the outer box is made of four colors and spot color shadow brushes

Does the design solve the problems that are common across the product category? If so, please explain.

We must address the differentiation between products and competitors, make the packaging conform to the aesthetic of young people, impress consumers, and highlight the delicious taste of the product itself. Therefore, we use the product's own sea buckthorn fruit as a design element and use a fun way to express the delicious taste of sea buckthorn fruit. UP! G's design breaks through the visual appeal of traditional sea buckthorn beverages, successfully attracting young consumers through packaging differentiation and fun, and highlighting the delicious taste of the product itself. Not only can it enhance the beauty and attractiveness of the product, but it can also establish a deeper emotional connection with consumers, thereby promoting product sales and market share.

What functional designs of the work have enhanced the user experience?

The packaging adopts a 350ML small packaging form to enhance the portability of the packaging.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Since its launch, the product has been put on the shelves of Tmall, Tiktok, JD, Pinduoduo and other major e-commerce platforms. Up to now, the single product sales have reached 6 million, and offline channels mainly cover major supermarkets and convenience systems in Xinjiang and Inner Mongolia. Offline channel sales have currently reached 3 million.