Type of applicant company
设计机构
Country
中国
Company Website
http://www.duangaofeng.com
Images
Brand of the Product
Lumi
Designer Name
Duan Gaofeng Design Team
Position of Designer
none
Target Consumer
The core target population of this product is young men and women aged 18-35, who like to try new things. They like to be tipsy, please themselves, express themselves, take photos to share beautiful pictures with people around them, and enjoy the relaxed and pleasant drinking atmosphere.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
In the category of fruit wine in China, green plum wine has developed rapidly in recent years.Green plum wine has attracted a large number of light drink consumer groups with its unique cultural connotation and fresh and sweet fruit taste.Throughout the green plum wine market, the prepared green plum wine is the main type.The prepared green plum wine is the most easy to mass produce, and its ingredients come from processed green plum juice or green plum concentrated juice.
While the fermented green plum wine needs to go through periodic brewing, fermentation and aging of green plums. Compared with the prepared green plum wine, it has more rich aroma and better drinking experience.Lumi Exquisite Craft Plum Wine produced by Fu Yu Wine is a fermented green plum wine, hoping to bring young people better product enjoyment.
Highlights
The glaze is the light of nature.Lumi Exquisite Craft Plum Wine takes the bottle neck as the origin of light, designs radial lines, and uses the fine polished and linear cutting of the glass surface to cleverly use the light to reflect the bright glow through the glass, so that the crystal clear beauty of the bottle can play the maximum effect, presenting a surprising beauty of the flow of light and shadow.
Color, the use of the wine itself color combination, from the neck of the bottle blue gradient to the natural amber color of the body, perfectly showing the glaze of the jade. Label with a sense of texture of special paper, jade calligraphy font in beige special paper showing the unique oriental artistic conception.
Market Performance
Lumi Exquisite Craft Plum Wine, through the stylish and elegant product appearance level and excellent product quality, won the love of young consumers.Since the product is on the market, the market performance is very good, is Fu Yu wine industry layout of green plum wine track blockbuster products, the future can be expected.
Material（For concept works, please choose the material you plan to use）
其他 玻璃瓶(Glass bottle)+纸质外盒(paper box)
Craft
Lumi Exquisite Craft Plum Wine, bottle choose blue gradient transparent glass bottle, make full use of the characteristics of the material itself, to show the green plum wine body good amber color, showing the aesthetic feeling of glaze. Bottle label using Lenny grain adhesive special paper, product name "Liu Guang" using relief hot black gold process, patterns, text, lines, using hot dumb gold. The box using special paper mounted single powder card, product name "Liu Guang" also using relief hot black gold process, patterns, text, lines, using hot dumb gold.
Lumi Exquisite Craft Plum Wine, fully consider the cost, not piling process, in order to within the scope of cost control, accurate product design landing.
Does the design solve the problems that are common across the product category? If so, please explain.
none
What functional designs of the work have enhanced the user experience?
Lumi Exquisite Craft Plum Wine makes full use of the amber color of the wine itself, which gradually changes from blue to amber color at the neck of the bottle, presenting a glass-like aesthetic feeling of the wine, which greatly stimulates consumers' drinking demand.
Did the design help increase the sales performance of the product? If so, please give related evidence.
none
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
none