Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Guo zhi song he

Designer Name

Jiang xin zhang li

Position of Designer

No

Target Consumer

Collections, gifts, business banquets, birthday parties, etc

Distribution Channels

餐饮&酒店 Restaurants & Hotel

Positioning

礼品 Gift

Design Story

The national character is Song River, the jade rabbit is drunk on the moon, the jade rabbit brings good luck, and good fortune and prosperity come true.

In the eyes of Chinese people, "rabbit" represents goodness, beauty, and peace, while "mao" represents dawn,

It refers to the sunshine shining in the east, with lush vegetation and infinite vitality.

The auspicious meaning of the Chinese zodiac culture in the Year of the Rabbit is extracted from the Chinese character "Song River, Jade Rabbit Drunken Moon",

Using the 54 degree national character of Song River as the body of the wine, and the Song Dynasty celadon intangible cultural heritage craftsmanship as the carrier, integrating the timeless charm of Chinese mythology, a vivid animation of a jade rabbit drunk on the moon is meticulously depicted

Expressing good wishes for the auspicious and prosperous Year of the Rabbit, and for everything to come.

Highlights

The allusion of "Jade Rabbit Drunken Moon" extends to the design of the vessel, using jade porcelain materials to interpret the essence of Chinese culture.

Market Performance

Since its launch in 2023, it has been highly recognized by customers and consumers, and the market has responded very well.

Material（For concept works, please choose the material you plan to use）

其他 陶瓷ceramics

Craft

Positioning hot stamping, screen printing, embossing, tactile film and other processes

What functional designs of the work have enhanced the user experience?

The box structure adopts a gift box form to enhance the sense of ceremony.