Type of applicant company

品牌方

Country

中国

Company Website

https://www.wanwsx.com/

Images

Brand of the Product

ODD

Designer Name

vintage

Position of Designer

Brand Director

Target Consumer

The young demographic aged 18 to 34, who are passionate about socializing and frequently visit bars, have a keen interest in contemporary culture.

Distribution Channels

餐饮&酒店 Restaurants & Hotel; 其他销售渠道 夜店、酒吧

Positioning

大货消费品 Mass Production

Design Story

Translation into English: The young nightclub-goers aged 18 to 34, defy the classic design language of traditional alcoholic beverages. They engage with a new design language to appeal to the younger demographic. The alcohol content in the beverage has been reduced to create a taste more suitable for direct consumption. With adventurous flavors and a fresh design approach, the aim is to make it easier for the new consumer base to remember and enjoy the product.

Highlights

The logo symbol is derived from the Chinese name "反重力" (Anti-Gravity), deconstructed from the strokes of the characters. Simultaneously, the logo symbol incorporates classic looping arrows, creating a strong visual association widely recognized by the masses. This design is highly memorable and easily communicable.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

其他 玻璃及环保塑料

Craft

Shaped glass products are already a highly mature craft in China

Does the design solve the problems that are common across the product category? If so, please explain.

The products commonly found in bars often adhere to classic design language and feature complex information output. For consumers, the decision-making process is largely influenced by price considerat

What functional designs of the work have enhanced the user experience?

Distinctive bottle shapes, more intuitive symbols, simpler and more direct drinking methods, as well as streamlined product information expression.