Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
Uni-president
Designer Name
Designer: Chen Lini； Creative Director: Chen Rong
Position of Designer
Designer: Chen Lini； Creative Director: Chen Rong
Target Consumer
Young consumers aged 18-30
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
It is unique in today's market where fruity low-alcohol wine is rampant. It takes the unique rich taste of freshly prepared cocktails as its product logic and combines it with exciting bubbles to create a new low-alcohol cocktail-flavored sparkling wine. Under the influence of 8 degrees of alcohol, Young consumers bring a hearty and diverse drinking experience.
Highlights
The design utilizes the unique sense of easy writing of the established brand font, combined with neat large-stroke smearing strokes, to express a relaxed and casual sense of pleasure, and at the same time enhances the recognition and recognition of the brand text.
Minimalist lines are used to outline the unique wine glasses and other shapes of each cocktail, making the brand and taste closely related. It can not only improve brand memory, but also better convey brand concept and product personality.
The background color is inspired by the rich layers of cocktails, and the brushstrokes like contemporary art create a youthful and energetic taste color. Set off with the cool silver background and strong brand black, it is extremely modern and fashionable!
Market Performance
From October 2023 to now, it has been sold in South China, Central China and Taiwan, with a cumulative sales point of more than 10,000, and actual sales of more than 5 million. It is expected to be sold to Hong Kong, Macao and Oceania in Q1 of 2024.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material; 其他 金属 metal
Craft
The bottle body adopts Uni-President's unique "Bottle Can" . The design content is printed on the shrink film. The background color is inspired by the rich layers of cocktails. The background color is padded with white to varying degrees, so that the color has the metallic luster of the aluminum can itself, and the color itself can also be well displayed and richer.
Does the design solve the problems that are common across the product category? If so, please explain.
A large amount of aluminum is exposed on the bottle can and the cocktail glass shape of the brand is used to highlight the attributes of the product and a strong sense of wine.
What functional designs of the work have enhanced the user experience?
no
Did the design help increase the sales performance of the product? If so, please give related evidence.
From October 2023 to now, it has been sold in South China, Central China and Taiwan, with a cumulative sales point of more than 10,000, and actual sales of more than 5 million. It is expected to be sold to Hong Kong, Macao and Oceania in Q1 of 2024.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
no