Type of applicant company

品牌方

Country

中国

Company Website

www.yili.com

Images

Brand of the Product

Satine

Designer Name

/

Position of Designer

/

Target Consumer

Middle class consumers

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

The packaging revolves around the theme of "spring", extracting the visual grippers of Juan Shan Niu, Butterfly, and Ladybug from brand assets, creating an infinite picture of spring: green leaves hanging with water droplets swaying in the spring breeze, butterflies dancing, cows whispering, ladybugs walking, these cute little creatures happily and comfortably immerse themselves in the nourishment of spring;
The large area of blank space in the overall design gives people enough space for imagination, which is both high-end and nutritious. The green plants enhance the organic tone, and the golden ICON enhances the sense of quality.
This is a bottle of milk filled with spring, allowing you to enjoy healthy and delicious food from spring anytime, anywhere

Highlights

Restoring the organic ranch ecology from a miniature perspective, cows live comfortably with grass, butterflies, and ladybugs, creating a picture of infinite spring scenery.

Market Performance

Leveraging Jindian Juan Shan's organic new products to achieve product entry and strong competitiveness.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

This product is suitable for dreamy cover packaging materials. The 8-sided diamond body showcases strong shelf appeal, with simple and bold colors. Combined with metal effects, it enhances high-end texture and better meets the high-quality needs of middle class consumers.