Type of applicant company
品牌方
Country
中国
Company Website
http://www.ottno.cn/
Images
Brand of the Product
DuGuGu
Designer Name
RM
Position of Designer
Senior designer
Target Consumer
Fans、Young people、Office workers、Housewives、Tourism experts、Potential customers.etc.
Distribution Channels
大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 奥特乐200+全系门店
Positioning
大货消费品 Mass Production
Design Story
Using a bright background color of "red, yellow, and green" with a simple chicken image and core text as the main presentation. When displayed in the store, customers can be attracted by the color among many products, and can automatically fold the chicken sound words in the packaging text "gu-gu-gu", and then increasing customer memory points and making the use of chicken claw 'funny', 'attractive', and 'sound', achieving the core function of promoting sales by communicating with customers.
Highlights
Casual food is usually eaten in various leisure scene, and when we need to eat it, it is also a time to relax. The overall design of 'funny', 'attractive', and 'sound' can enhance the interesting feeling of consumers before opening the bag, making it fun and delicious.
Market Performance
Monthly sales figures of single SKU exceeding 150000 RMB
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
Packing Process:The external bag used is a combination of an eight-sided self-supporting bag and a heat resisting aluminum foil inner bag. The packaging design needs to highlight the UV and bright process on the key parts. On the premise of ensuring food safety, the design pattern highlights the appetite of the product and fits the younger consumer group!
Does the design solve the problems that are common across the product category? If so, please explain.
Most chicken claw products use non-real food elements for design images, which are large and eye-catching in order to stimulate appetite and promote sales. However, they usually need to be labeled with the words "The picture is for reference only". As consumers, they will feel aesthetic fatigue and have an advance estimate of the shape of real food in their mind. The essence and taste of food are the core elements, and packaging is the first threshold to attract purchase. Non-food placement can also showcase product characteristics and attract consumers' attention. Our product has made key breakthroughs in color selection, IP creation, and text message transmission, which can also make consumers purchase the new brand.
What functional designs of the work have enhanced the user experience?
NO
Did the design help increase the sales performance of the product? If so, please give related evidence.
NO
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
NO