Type of applicant company
品牌方
Country
中国
Company Website
https://www.wufangzhai.com/
Images
Brand of the Product
wu fang zhai
Designer Name
zhu jin wu fang she ji zu
Position of Designer
无
Target Consumer
Covering high net worth individuals such as Generation Z, emerging white-collar workers, urban trendsetters, sophisticated mothers, single aristocrats, and fashionable workers.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel
Positioning
礼品 Gift
Design Story
Tianteng weaving has a long history and profound cultural heritage, and is known as the "magical art at the fingertips". This year, Wufangzhai combines this traditional material with modern design. The body of the zongzi art gift box is made of bamboo weaving technology made of paper and rattan materials, combined with the classic Chinese red of Wufangzhai, showcasing a simple and atmospheric aesthetic of Chinese art. In addition, the innovative application of philosophical aesthetics is integrated into the bamboo basket, using the design inspiration of "round sky and round place" to bring new vitality and energy to the five fragrances of bamboo brocade. Above the bamboo basket, the core brand visual asset of Wufangzhai, "Gold Medal Elderly," is combined as the basic element to showcase the charm of Wufangzhai's classic series.
Highlights
The bamboo brocade five fragrance gift box contains five flavors of 10 zongs, six salted eggs, six Bean paste cake, cakes, zongs and eggs, and a large basket. Wufangzhai is known as the "king of Zongzi". It is famous for its Ruo fragrance and moisture, glutinous but not rotten, fat but not greasy, tender meat and moderate salty and sweet taste. The bamboo brocade Wufang gift box contains Wufang pork zongzi, chestnut pig meat zongzi, egg yolk pork zongzi, fragrant glutinous jujube zongzi, and home style red bean zongzi. In addition to Zongzi filled with stuffing, Wufangzhai also matches special Salted duck egg in the gift box, which is very suitable for gift giving or self consumption. In addition, the gift box contains salted eggs and Bean paste cake products. Wufangzhai selects mung beans imported from Thailand
Market Performance
无
Material（For concept works, please choose the material you plan to use）
其他 藤编
Craft
Tianteng weaving has a long history and profound cultural heritage, and is known as the "magical art at the fingertips". This year, Wufangzhai combines this traditional material with modern design. The body of the zongzi art gift box is made of bamboo weaving technology made of paper and rattan materials, combined with the classic Chinese red of Wufangzhai, showcasing a simple and atmospheric aesthetic of Chinese art. In addition, the innovative application of philosophical aesthetics is integrated into the bamboo basket, using the design inspiration of "round sky and round place" to bring new vitality and energy to the five fragrances of bamboo brocade. Above the bamboo basket, the core brand visual asset of Wufangzhai, "Gold Medal Elderly," is combined as the basic element to showcase the charm of Wufangzhai's classic series.
Does the design solve the problems that are common across the product category? If so, please explain.
Tianteng weaving has a long history and profound cultural heritage, and is known as the "magical art at the fingertips". This year, Wufangzhai combines this traditional material with modern design. The body of the zongzi art gift box is made of bamboo weaving technology made of paper and rattan materials, combined with the classic Chinese red of Wufangzhai, showcasing a simple and atmospheric aesthetic of Chinese art. In addition, the innovative application of philosophical aesthetics is integrated into the bamboo basket, using the design inspiration of "round sky and round place" to bring new vitality and energy to the five fragrances of bamboo brocade. Above the bamboo basket, the core brand visual asset of Wufangzhai, "Gold Medal Elderly," is combined as the basic element to showcase the charm of Wufangzhai's classic series.
What functional designs of the work have enhanced the user experience?
Tianteng weaving has a long history and profound cultural heritage, and is known as the "magical art at the fingertips". This year, Wufangzhai combines this traditional material with modern design. The body of the zongzi art gift box is made of bamboo weaving technology made of paper and rattan materials, combined with the classic Chinese red of Wufangzhai, showcasing a simple and atmospheric aesthetic of Chinese art. In addition, the innovative application of philosophical aesthetics is integrated into the bamboo basket, using the design inspiration of "round sky and round place" to bring new vitality and energy to the five fragrances of bamboo brocade. Above the bamboo basket, the core brand visual asset of Wufangzhai, "Gold Medal Elderly," is combined as the basic element to showcase the charm of Wufangzhai's classic series.
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
Tianteng weaving has a long history and profound cultural heritage, and is known as the "magical art at the fingertips". This year, Wufangzhai combines this traditional material with modern design. The body of the zongzi art gift box is made of bamboo weaving technology made of paper and rattan materials, combined with the classic Chinese red of Wufangzhai, showcasing a simple and atmospheric aesthetic of Chinese art. In addition, the innovative application of philosophical aesthetics is integrated into the bamboo basket, using the design inspiration of "round sky and round place" to bring new vitality and energy to the five fragrances of bamboo brocade. Above the bamboo basket, the core brand visual asset of Wufangzhai, "Gold Medal Elderly," is combined as the basic element to showcase the charm of Wufangzhai's classic series.