Type of applicant company

设计机构

Country

中国

Company Website

https://www.designbridge.com

Images

Brand of the Product

1664

Designer Name

Alice Ng, Jin Ping Soh, Melissa Han, Linda Li, Leve Pan , Matt Thompson

Position of Designer

Alice Ng (Design Director), Jin Ping Soh (Creative Director), Melissa Han (Senior Designer), Linda Li (Designer), Leve Pan (Senior CGI Artist), Matt Thompson (Creative Director)

Target Consumer

A quality moment to genuinely bond with closest ones 18-34 y.o. “Inspiring Taste Lovers” They lead a fast-paced lifestyle and treasure each small moment to truly connect with family & friends and cherish time together.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

1664 Prestige is a beer designed for Chinese consumers seeking elevated moments in their everyday lives. It fills the gap between extravagant champagnes and ordinary beers, offering a product that introduces a sense of ritual and flexibility. Brewed with champagne yeast and housed in a sleek bottle, it exudes French sophistication while providing a surprising twist in taste. Through bold graphical illustrations, it invites consumers to experience the joy and imagination of everyday life in the spirit of joie de vivre.

Highlights

Instead of “big occasions”, China consumers are increasingly celebrating little joys in their everyday lives. Champagnes seem too extravagant for the everyday while beers do not satisfy the needs for special moments.
They needed a product that introduces a sense of ritual, exercises the flexibility to be enjoyed on any occasion, and brings a spontaneous spark to the ordinary everyday.

Market Performance

NA

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Box mounting process