Type of applicant company
品牌方
Country
中国
Company Website
https://www.jmlfood.com
Images
Brand of the Product
The Ramen Way-Fan's
Designer Name
Tiger Pan
Position of Designer
CHIEF DESIGNER
Target Consumer
Self-pleasing consumer groups represented by Generation Z and new white-collar workers
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
Appearance is he highest： invited the well-known designer Tiger Pan team to design a series of product packaging for The Ramen Way-Fan's, achieving subversion of the traditional instant noodles market overturn, called "a green soy sauce beef noodles", detonated the discussion of the topic .
Highlights
1) Highly convenience:The Ramen Way-Fan's uses advanced cooking technology, the rehydration rate is as high as 152%, and stored the taste of the authentic noodle made by restaurant in 3 minutes, meeting the needs of consumers for fast food.
2) High cost performance: Ramen and other brands are more expensive, in the same can meet the consumer experience of the noodle shop, ramen fan provides consumers with a more cost-effective choice for their daily diet.
3) Health upgrade: Ramen Fan independently developed straight strip slicing process and special cooking process, using 0 fried flatbread, low calorie, low burden, in line with the industry trend of health upgrade, to meet the needs of consumers in the level of diet health.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material; 纸质 Paper
Craft
The overall packaging adopts spot color printing, combined with a subversive solid color block design. The brightly colored bowl image is appetizing, which can create a strong contrast in the end, stand out and attract consumers to take it; The surface is covered with matte printing oil, giving people an elegant feeling, highlighting the high-end attributes of the product, and greatly improving the perception of the product in the hands of consumers, enhancing brand value.
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无