Type of applicant company
品牌方
Country
中国
Company Website
https://www.gzsle.com/
Images
Brand of the Product
无
Designer Name
JiGang Xiao
Position of Designer
Design Director
Target Consumer
young consumers
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
Jasmine Longjing is one of the sugar-free tea series products launched by GUOZI CO. Jasmine Longjinginnovative square bottle design combined with a new Chinese design style, presenting a balanced and integrated blend of traditional Chinese style and tea product characteristics, igniting a new style of Chinese tea products. In the market display cabinets, the square bottles will have a larger display area and create a stunning impact with a matrix-style arrangement, enhancing the efficiency of the product in terms of channels, logistics, and shelf display. In label design, by combining traditional Chinese cultural elements with modern aesthetics, it showcases an exquisite Oriental new national style, allowing Chinese cultural products to integrate into modern life with a fresh appearance, enabling people to feel the uniqueness and recognition of Jasmine Longjing.
Highlights
Jasmine Longjing boldly adopts innovative square bottle design and a new Chinese style design, making the product more textured, standing out among various tea drinks, and illuminating a new style of Chinese tea products. The bottle label incorporates elements of traditional Chinese calligraphy, vertically arranged key texts, and ancient seals, presenting an overall design style with a new Chinese flavor. The labeling method adopts a three-sided labeling approach, seamlessly integrating with the bottle body, presenting a balanced and integrated middle-ground tone among tea beverage products.
Market Performance
Since the launch of the sugar-free tea series, the sales volume has exceeded 100 million bottles, with sales ranking at the top in the sugar-free tea drinks section of convenience store channels.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
无