Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
WonderLab
Designer Name
WonderLab
Position of Designer
Design Division
Target Consumer
The buyer is a refined mother in a first - and second tier city aged 30-45, and the user is a child with a rumbling belly and a decline in self-care.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
The innovative entry point of this work stems from the relationship between children and eggs. As a symbol of life, "eggs" allow children to learn about life by observing eggs hatch into small animals. In addition, using environmentally friendly materials as egg shaped packaging can reduce adverse effects on the environment and convey the values of sustainable development. Treating eggs as a blank canvas encourages children to paint and decorate them, stimulating their creativity.
1. "Benefit" Health: Selecting breast milk bacteria, designed specifically for children to cultivate bacteria, with a consolidation period of 3 months after eating.
2. "Yi" Qu: With a childlike egg shaped packaging design, babies love to play, take, and eat. Persisting in eating is beneficial.
3. "Yi" Zhi: DIY packaging, painting, stickers, and planting can stimulate unlimited creativity.
4. "Yi" Environmental Protection: Environmentally friendly bamboo pulp packaging, reducing plastic packaging pollution, FSC international organization forest certification, biodegradable and recyclable, combined with the brand's empty bottle return plan, accumulating empty bottles to exchange for surrounding areas, cultivating environmental awareness from a young age.
Highlights
During the critical period of baby growth, intestinal problems and self-care issues always plague mothers. On the road of supplementing bacteria for babies, there are many difficulties such as the bacteria not living, not persevering, and not willing to eat. Mothers are busy learning "professional" knowledge while engaging in intellectual battles with their children. The new mother and baby population places more emphasis on effective companionship, such as playing games together, handcrafting, reading, etc. They hope to strengthen their emotional connection through good interaction and communication. Wanyilan WonderLab provides professional children's probiotics to protect the baby's belly and awaken self-protection; By using eco-friendly packaging for children's fun, we enhance the fun experience of consuming probiotics. Babies love to eat and take, and only by persistently eating can they benefit.
Market Performance
After the product was launched, it quickly sold over ten million and became a popular item in the town store. The taste and packaging of the product were loved by babies, and they actively remember to eat probiotics every day, so mothers don't have to chase after them.
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
In terms of material, the white outer packaging of the product is made of natural and environmentally friendly 100% bamboo pulp material. It has passed FSC Forest Certification and meets FSC environmental and social standards. It is biodegradable and recyclable, protecting our planet together. After more than half a year of development, the "packaging" product has undergone over a hundred rounds of optimization, including visits to environmentally friendly paper factories, special mold design, sample adjustments, and logistics transportation testing. This allows the product to retain its egg shaped design while meeting consumer opening and storage experiences, and can withstand the weight of 90 bottles of 180g probiotics. Additionally, the paper shell can remain intact during long-distance logistics transportation. In terms of appearance, the outer shell retains a white, burden free color, with the addition of brand logo embossing. The top of the lid features a small blue bottle with the brand symbol, which is simple and beautiful while retaining important visual assets of the brand. However, it does not affect the subsequent DIY experience of the eggshell.
Did the design help increase the sales performance of the product? If so, please give related evidence.
After the product was launched, it quickly sold for millions and became a popular item in the town store. The unique egg shaped design attracted the interest of many mothers and children, and the taste and packaging of the product were loved by babies. Babies actively remember to eat probiotics every day, so mothers don't have to chase after them. At the same time, the Qiyi Egg version is packaged in 90 large bottles, helping Wanyi Blue WonderLab's small yellow bottles of children's probiotics increase overall sales output and customer value.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The product packaging is made of bamboo pulp material, which can help parents cultivate their baby's environmental awareness from a young age, and combine education with entertainment. At the same time, the product packaging can be used for secondary creation, such as painting, stickers, planting, etc., creating more precious parent-child interaction time, and promoting healthy growth both physically and mentally.
After the product was launched, many mothers spontaneously shared photos of their children drawing on the product, and even returned stunning works such as Chinese paintings and Halloween themed paintings.