Type of applicant company
品牌方
Country
中国
Company Website
中国
Images
Brand of the Product
Teng Lou King Fong
Designer Name
Teng Lou King Fong
Position of Designer
There is no
Target Consumer
For people who often stay up late, are sedentary, live in air-conditioned rooms for a long time, smoke and drink, and are anxious and stressed
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
Qian Lingge, a famous contemporary painter, is not only a multi-living artist who breaks the communication of "sound" and "sight", but also a cross-border aesthetician who opens the veil of art for the public and lets artworks enter the public life.
The packaging is designed with the artistic works of Qian Lingge teacher, which has a great visual impact and imagination. Through the reverb of color, it breaks through the artistic framework and inspires a kind of art and life, the ethereal sound and the wonderful man sound!
The packaging design picture, the brushstrokes, the artistic conception between the colors, every detail reveals the clever jump, and the form of traditional Chinese medicine herbal tea is integrated, bringing visual impact and the enjoyment of beauty, more to meet the purchase desire of young consumers.
Advocate the concept of green environmental protection, the use of paper canned design, the whole bottle can be easily recycled, will not produce plastic pollution. At the same time, the innovation adopts the convenient design of tearing and drinking, reducing the use of plastic straws and passing on the concept of environmental protection.
Highlights
1, Deng Lao Jin Fang and Lingge joint herbal tea
2, the contemporary famous painter Qian Lingge's art works for the packaging design content
3, very visual impact and imagination of the packaging design, inject suitable for modern physique of the Chinese medical grade herbal tea
4, paper canned design, a tear to drink, no plastic straw, more green
Market Performance
无
Material（For concept works, please choose the material you plan to use）
其他 无菌纸罐，高阻隔材料环保GL膜
Craft
(1) The structure of the paper can is divided into five parts: easy to pull, the top of the tank, the body of the tank, the bottom of the tank, and the joint protective film
(2) Joint mode: prevent leakage through the use of joint protective film liquid
(3) Sterilization process: easy prepasting - preheating - H202 spray - drying - nitrogen recharge - liquid canning - nitrogen filling again in the top space - easy pasting and sealing
(4) Container sterilization: more than 6D, hydrogen peroxide residue: 0.1ppm below equipment sterilization: more than 6D