Type of applicant company

品牌方

Country

中国

Company Website

http://www.yz-d.cn/

Images

Brand of the Product

Nanjing Museum ✖️ Dahui Group

Designer Name

Design Director: Zhu Cunhui Illustrator: Miao Dandan

Position of Designer

无

Target Consumer

Large customer group, public demand for purchasing New Year gift boxes, museum cultural and creative gift box group

Distribution Channels

电商 E-commerce; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 南京博物院

Positioning

礼品 Gift

Design Story

Nanjing Museum X Nanjing Dahui Enterprise collaborates to create the "Fu Ju Long Pan" New Year gift box. The gift box is selected from the collection of the Nanjing Museum, featuring a blue, white, sea water, red, cloud and dragon patterned plate from the Qing Dynasty Qianlong period. The pattern uses blue and white to depict flowing clouds and seawater, and alum red to paint dragons, forming a sea water cloud dragon pattern. The inside and outside of the plate are nine dragons, with a combination of blue and red, showcasing a royal aura. The Dragon Plate in this gift box is likened to a "New Year Plate", filled with New Year's blessings, as the vessel carries the Tao and the object conveys emotions. During the Chinese New Year holiday, with this "Fu Ju Long Pan" gift box, we can convey the strong affection from Nanjing, the land where the tiger dominates the dragon pan, which has remained unchanged for thousands of years. Dragon is said to be able to swim in water, fly in clouds, ascend on land, roam mountains and seas, and travel in all directions. The selection of gift box New Year goods comes from this, from the south to the north, from mountain delicacies to seafood, searching for natural delicacies, presenting a unique and precious New Year flavor unique to the Year of the Dragon.

Highlights

Co branded Nanjing Museum Collection: Qing Qianlong Blue and White Seawater Red Cloud Dragon Pattern Plate. The pattern uses blue and white to depict flowing clouds and seawater, and alum red to paint dragons, forming a sea water cloud dragon pattern. The inside and outside of the plate are nine dragons, with a combination of blue and red, showcasing a royal aura. The dragon plate in this gift box is metaphorically referred to as the "annual plate", as the vessel carries the Tao and the object conveys emotions.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 其他 丝巾，瓷盘

Craft

The box body adopts hot stamping and local frosting UV technology, and is decorated with silk scarves by hand grafting

Does the design solve the problems that are common across the product category? If so, please explain.

无

What functional designs of the work have enhanced the user experience?

The detachable scarf enhances consumer practicality, with a replica cultural relic porcelain plate inside.

Did the design help increase the sales performance of the product? If so, please give related evidence.

无

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

无