Type of applicant company

品牌方

Country

中国

Company Website

http://www.cpgroup.cn/column/%E5%86%9C%E7%89%A7%E9%A3%9F%E5%93%81-91.html

Images

Brand of the Product

CHUNY TEA

Designer Name

ORIG°DESIGN

Position of Designer

ORIG°DESIGN

Target Consumer

Bubble tea plant drink light bamboo leaf flavor is a young people who love Sichuan spicy food, close to their appeal to hi spicy food, highlighting the solution, greasy; heat, heat; young, fashionable spiritual core.

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

This year marks the 10th anniversary of the Belt and Road Initiative.As an important economic center in western China,the Sichuan-Chongqing market has tremendous potential for development,which has also enabled Chengdu to move from an inland hinterland to an open highland.The product of CHUNY TEA adopts the strategy of "one product for one city",combines the needs of agricultural development,selects plant materials with regional characteristics,integrates culture and product materials,and integrates regional characteristics into production and sales through packaging design,marketing strategies,and cultural creativity,enhancing the uniqueness and market appeal of the product,creating a brand image with regional characteristics,and forming a unique cultural symbol of a city or region.

Highlights

The innovation and differentiation of this work: Through the creative packaging design that integrates raw materials and regional characteristics, it highlights the urban cultural atmosphere and characteristics. The core of the launch of this new product is the upgrading experience of product value. It uses herbal raw materials such as light bamboo leaves, mulberry leaves and siraitia grosvenorii, together with refreshing bubbles, which is more suitable for consumers with heavy oil and hot food habits, I hope to bring consumers a product experience of "relieving spicy and greasy taste" + refreshing taste. The packaging is designed with the original panda IP visual image + Chengdu catering characteristics as the core. The panda's posture echoes the relaxed and comfortable lifestyle of Chengdu people after meals; the combination of catering (bamboo is the panda's meal, hot pot is the Chengdu people's meal) elements highlights the taste and drinking scene of this product; the Chengdu dialect, Sichuan opera mask and city landmark elements on the can body are hidden, continuously strengthening the urban cultural atmosphere of the product, allowing people to intuitively feel the charm and characteristics of Chengdu city at a glance.

Market Performance

NA

Material（For concept works, please choose the material you plan to use）

其他 纤体罐 Sleekcan

Craft

Tea and bamboo leaf bubble tea plant beverage in CHUNY TEA is made with a national patent formula, specially added with herbal plant materials such as bamboo leaf and mulberry leaf. The specifications are selected from the conventional specifications of 310ML slimming cans on the market and the traditional sealing process. The can mouth sealing process generally uses welding, crimping or sealing rings. In order to improve the aesthetics and durability of the can, surface treatment is required. Surface treatment processes include painting, electroplating, spraying, etc. Painting is the application of paint to the outer surface of the can body to form a protective film, which has the characteristics of corrosion resistance and aesthetics.