Type of applicant company

品牌方

Country

中国

Company Website

https://www.simplelove.com.cn

Images

Brand of the Product

JIANAIFUAIMUCHANG

Designer Name

JIANAIFUAIMUCHANG&VK35

Position of Designer

无

Target Consumer

families with 3-12 years old children, middle level of consumption and above

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

The label of product uses white to represent fresh milk and blue to represent the brand, which not only conforms to the characteristics of the category but also combines with the brand elements. The overall vision is clean and unified, and the simple packaging make the product stand out in the shelf.
Every detail of our products from the inside out reveals innovative ideas and creative inspiration. In terms of product shape, the bottle body is divided into different areas according to the perfect implementation of the golden section, the functional area and the brand exhibition area, complement each other through the smooth curve and the straight line, achieve the most perfect position height and meet the best visual effects. The smoothy line of the bottle mouth is ergonomic and more suitable for consumers to take.

Highlights

The whole bottle body is different from the chunky bottle type in the current market. It has more pure and lighter characteristics, which is more suitable for children to hold and meets their needs of easy to drink. Considerate and meticulous is the point of design we want to express most.
In order to solve the common problem of spilling when children's drinking , our product adopts a unique innovative technology of double cover films, which not only providing convenient for children to tear off the cover film or insert the straw but also locking in the freshness.
The product label adopts a children's hand-drawn style, which reflects the characteristics of children's exclusive products, and fits with the brand tone of simple and high-end as well.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

PET material is now widely used in product packaging. It can make fresh milk packaging more visually attractive, and its lightweight characteristics are more convenient for consumers to carry. At the same time, high safety is one of the important reasons why we choose this material. PET is non-toxic to the product and meets food safety standards. At the same time, it can also effectively block gas, water vapor and various oils, which can prevent the external environment from harming the fresh milk, so that our products can maintain freshness.

Does the design solve the problems that are common across the product category? If so, please explain.

Conceived from an ergonomic perspective, the bottle shape emphasizes the user experience of the product.
Due to the serious homogeneity of the fresh milk market, our products have added the feature of the grasper in the bottle design. Through the soft curve and smoothy line, the bottle structure is designed to be easier to take. The shape is refined and simplified by using the classical milk barrel shape, breaking the rigidity and boredom of the traditional straight line, and emphasizing the "milk" element from multiple angles such as vision and touch.

What functional designs of the work have enhanced the user experience?

Due to the serious homogeneity of the fresh milk market, our products have added the feature of the grasper in the bottle design. Through the soft curve and smoothy line, the bottle structure is designed to be easier to take. The shape is refined and simplified by using the classical milk barrel shape, breaking the rigidity and boredom of the traditional straight line, and emphasizing the "milk" element from multiple angles such as vision and touch.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Through the previous consumer research, we found that children drinking milk on their own is easy to spill. It has been a pain point for many mothers. Therefore we adopted a unique innovative technology of double cover films. By using aseptic cover film as a seal, it is convenient for children to insert straw and drink, which solves the problem for mothers. This design is also one of the most important reason for them to buy our fresh milk.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

无