Type of applicant company

品牌方

Country

中国

Company Website

https://www.hsufuchifoods.com/

Images

Brand of the Product

KitKat

Designer Name

Shuray Chen（HFC design team）

Position of Designer

Packaging Design Manager

Target Consumer

Middle class families with children

Distribution Channels

其他销售渠道 山姆会员店

Positioning

大货消费品 Mass Production

Design Story

People attach more and more importance to healthy food with lighter burden, especially sugar reduction. With this health trend, KitKat 50% sugar-reduced wafer dark chocolate comes into market.
Its package design combined sugar reduction with KitKat‘s most iconic breaking chocolate bar, which means breaking sugar into half amount in an eye-catching and vivid way. What’s more, its environmental paper texture helps relieve burden of our planet with a strong sense of responsibility.

Highlights

“Delicious chocolate with Lighter burden”, which reduces 50% sugar for good health and chooses environmental paper texture for natural protection.

Market Performance

N/A

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Highlight selling point information with a sense of depth, with embossing and stamping process on the flap background.