Type of applicant company
设计机构
Country
中国
Company Website
https://www.lansesh.cn
Images
Brand of the Product
COSINE
Designer Name
lanseshenghuo
Position of Designer
无
Target Consumer
The target market positioning is for the middle-income group aged 18-35 (born in the 1990s and 2000s). This consumer group is characterized by having certain consumption ability, willingness and demand for coffee, having requirements for food safety and quality, and being consumers who pursue trends and experiences.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
COSINE Coffee is a premium coffee brand under Shanghai Coffee Culture and Creativity Co., Ltd., specializing in premium coffee. Pour the premium coffee grounds from the mini box into ice water or milk, and instantly restore them to a truly delicious cold extract or latte coffee. This is COSINE's premium ultra instant coffee. The customer hopes that through our integrated design for the coffee brand, COSINE coffee can stand out from the fast coffee industry.
We start from the mindset of consumers and create brands that are more suitable for young people today. Coffee number Cosine is a fashionable coffee drink with more fashionable spirit for young people, so this kind of fun must be related to vitality, dynamic, energetic and even funny, that is to say, it is quite "anime". So, we believe that the explosive point of Cosine should be showcasing its tone more vividly through the sheep's IP image, which is the foundation of the entire brand image!
Highlights
From a product perspective, we start with product packaging design and combine it with the symbolism of the brand "COSINE" to develop a unique packaging form based on the prototype of a book; In the development of IP, based on sheep (the earliest discoverer of coffee beans) as the prototype, a unique IP image "sheep PD" is developed by combining gameplay, giving sheep PD personality, and communicating emotionally with consumers and outputting brand culture through IP.
Market Performance
Inconvenient to disclose to the public
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material; 纸质 Paper
Craft
The outer packaging is printed with transparent plastic material; Mold the inner packaging plastic.
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
In terms of packaging, we have taken a different approach to create a cute mini "little book" route, paired with three classic color schemes: bright yellow, gray blue, and grapefruit. The strong recognition makes the appearance several orders of magnitude higher than similar products, making consumers have a desire to take photos and share while purchasing products, thus allowing the products to receive free natural traffic.