Type of applicant company

品牌方

Country

中国

Company Website

https://www.gaoshengwine.com/

Images

Brand of the Product

Crazy Triangle®

Designer Name

Gaosheng Winery

Position of Designer

Company

Target Consumer

The young generation aged 18-30 who show off their true self

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 夜渠

Positioning

大货消费品 Mass Production

Design Story

Crazy Triangle is supported by the National Liquor [Artisan Incubation Studio], developed with the advice of more than a hundred bartending masters, and is committed to [making emotional drinks that inspire young people to dare to release and be their true selves].

Under the pressure of normalcy, life is stereotyped, but subconsciously they do not accept being limited or defined, which is a strong commonality among young people. The Crazy Triangle advocates "dare to be crazy, dare to be different", using "madness" as a breakthrough point, using the unique sharpness and resilience of the "triangle" to reshape the "just dare" mentality, guiding every young soul to remain stubborn and uncompromising, and like a volcano Dare to be restless and release, encourage them to follow their hearts, activate their true selves, create differences, and become pioneers who dare to break the shackles and experience the unknown.

· "Triangle Bottle" is inspired by triangles, volcanoes and Penrose triangles, representing stability, breakthrough and innovation.
· The "volcano logo" is inspired by volcanic eruptions and represents passion, explosion and adventure.
· "Breathing Green" represents nature, freshness and health.

Highlights

1. Creative triangle bottle: Break the traditional concept of square and circle, and convey the crazy breakthrough spirit of the brand with unconventional triangles; creative triangle intuitively outputs the characteristics of stable and balanced quality, innovative and multi-faceted flavor; and slightly curved surface and arc edge design enhance the comfort of hand.
2. Volcanic wine label: The original "crazy font" conveys the concept of self-release, representing the impact of the brand's taste and the explosion of creativity.
3. Naked Breathing Green: The use of green that represents nature and balance gives people a pleasant sense of relaxation, and the natural health of the product, emphasizing the perfect balance of ingredients and taste, and also conveying a commitment to environmental friendliness and sustainable development.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 其他 高级玻璃瓶

Craft

·Wine bottle design: The creative "triangular bottle" bottle shape and crystal glass material are matched, with a slightly curved surface and arc edges to present a new modern aesthetics, a combination of sharpness and softness, showing a strong visual impact and delicate connotation expression.
·Label design: The use of an angleless triangle as a label is closer to the shape of a volcano, and at the same time represents breaking tradition or rules, showing innovation and change; The use of special paper and the use of UV technology for fonts make the feel more exquisite.
·Outer box packaging: the use of triangular outer box design, simple and stable, can effectively use space; Choose recycled pulp as the outer box of packaging, which is environmentally friendly and increases the sense of simplicity.

Does the design solve the problems that are common across the product category? If so, please explain.

·Ease of grip: The triangular bottle design, slightly curved surface and rounded edges increase the stability of grip and handling, as well as the comfort of gripping;
·Protective: The green color of the bottle protects the wine from light, etc.;
·Transportation and storage: The triangular bottle shape and triangular outer box design are simple and stable, and can make more efficient use of space.

What functional designs of the work have enhanced the user experience?

The triangular bottle design, slightly curved surface and rounded edges increase the stability of grip and handling, as well as the comfort of gripping;

Did the design help increase the sales performance of the product? If so, please give related evidence.

无

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The wine label is made of biodegradable and easy materials, which is conducive to natural degradation and recycling. The wine box is made of recycled pulp, which is environmentally friendly and increases the texture.