Type of applicant company
设计机构
Country
中国
Company Website
https://somethink.cn/
Images
Brand of the Product
Altitude 800
Designer Name
Somethink Brand
Position of Designer
无
Target Consumer
Targeting the new generation of young people who pay attention to sugar-free health, they can enjoy the pleasure of high-quality pure tea conveniently.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
In order to leverage the mature beverage market and cut shares from the established giants with high early share, product and brand innovation have always been core propositions that new brands cannot avoid. However, there has been a saying in the beverage industry that product innovation "may not come just once". Ineffective innovation is very fatal for new brands. This requires complying with market rules and having a deep enough insight into consumers.
A new pure tea product developed based on the trend of sugar-free and healthy consumption. At the same time, it grasps the trend of the rise of modern new Chinese culture. The design inspiration follows the combination of white space in oriental aesthetics and modern minimalist aesthetics. The bottle body adopts the traditional Chinese waist streamline. It not only highlights the elegance of oriental tea culture, but also embodies the sense of modern high-end.
Highlights
The appearance is derived from the appearance and outline of the traditional Chinese "eaves" and "columns". The rhombus pattern is convex on the outside and concave on the inside. It is like a mountain, and reflects the clean light of the tea body.
Market Performance
Since the launch of the product, Lawson entered the offline channel for the first time and immediately became the number one sugar-free beverage list. It ranked first on Douyin’s sugar-free beverage ranking list and lasted for several months. Monthly sales of a convenience store channel are 3 million
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
Bottle PET material , bottle label PVC, partial hot stamping process