Type of applicant company
Design organization
Country
Armenia
Company Website
https://backbonebranding.com/
Images
Brand of the Work
ONCE premium brandy
Designer Name
Creative Director: Stepan Azaryan, Brand Strategist: Matt Bartelsian, Nelly Stepanyan
Position of Designer
none
Target Consumer
The target market for ONCE includes collectors and enthusiasts of ultra-premium spirits who value rarity, craftsmanship, and heritage. This exclusive 40-year-old brandy, created for annual auctions, is designed for those seeking a unique and timeless experience.
Distribution Channels
Other auctions
Positioning
Limited Edition/IP Collaboration/Located Edition
Design Story
The ONCE ultra-rare 40-year-old brandy is crafted exclusively for annual auctions, embodying a unique fusion of heritage and artistry. Enriched through a proprietary coupage method and aged for four decades in oak casks since its 1980 distillation, this extraordinary spirit demanded a design as remarkable as its essence. Much like an endangered species, this brandy is a true collector's item – a limited edition available only to the highest bidders, destined to become a cherished memory once consumed.
At the heart of the brand identity is the name "Once" - an homage to the rarity of both the product and the moment it represents. Embodying exclusivity, this name signifies a singular experience that can only be savored once in a lifetime.
Our vision for the packaging was to seamlessly integrate the cognac with its heritage, illustrating the inseparable bond between spirit and barrel. The design creates the illusion that the brandy was not bottled but carefully extracted, preserving the connection formed over four decades. Each bottle represents a slice from the very heart of the barrel, safeguarding the legacy of time. The glass surface showcases the liquid gold within, highlighting the unmatched rarity of the aged spirit.
Encased within an antiquated oak wooden frame and fixed with iron, the packaging serves as a visual metaphor for the enduring journey of time. Each bottle bears a unique number, elegantly inscribed onto the iron frame, underscoring its exclusivity as part of a finite collection.
Created for discerning collectors and auction enthusiasts, "Once" becomes more than a product - it is a collectible piece of art and a tangible piece of history. From the design concept to the choice of materials, every detail of "Once" celebrates legacy, inviting bidders to savor not just a drink but an entire narrative of craftsmanship, dedication, and the passage of time.
Highlights
"Once" is an ultra-rare 40-year-old brandy crafted exclusively for annual auctions, with a design that embodies its heritage and rarity. Each bottle, encased in an antiquated oak frame and inscribed with a unique number, represents a slice of the barrel, preserving the legacy of time and craftsmanship.
Market Performance
"Once" has garnered significant acclaim within the luxury spirits sector, celebrated for its innovative design and storytelling that elevate the brandy into a collectible piece of art. Its exclusivity and craftsmanship have positioned it as a standout in the ultra-premium spirits market, attracting attention from collectors and auction enthusiasts worldwide.
Material（For concept works, please choose the material you plan to use）
Wood; Other glass, metal
Craft
The creation of "Once" requires a meticulous blend of artisanal craftsmanship and advanced manufacturing techniques. The bottle design demands precision glassblowing to replicate the appearance of a barrel slice, while the oak frame is crafted using traditional woodworking methods, aged for authenticity. The iron frame is forged and individually inscribed with unique numbers, showcasing skilled metalwork. This combination of art and technology ensures a design that seamlessly integrates heritage with innovation, though its highly specialized processes are not widely utilized, underscoring its exclusivity.