Type of applicant company
Design organization
Country
Armenia
Company Website
https://backbonebranding.com/
Images
Brand of the Work
Sahar Sun
Designer Name
Creative Direction: Stepan Azaryan, Art Direction / Illustration: Elina Barseghyan, Design: Armen Muradyan, Nare Sargsyan
Position of Designer
none
Target Consumer
Barista Milk is designed for coffee enthusiasts, professional baristas, and households seeking premium milk that enhances the coffee experience. It appeals to those who value quality ingredients and enjoy playful, emotionally engaging packaging.
Distribution Channels
Supermarket & CVS; Restaurants & Hotel
Positioning
Mass Production
Design Story
Barista Milk stands as a testament to the success of our previous collaboration, inspiring the creation of this exciting new product. Building on the brand's beloved characters, we reimagined the cheerful farmer as a skilled barista in a coffee shop, alongside his faithful cow. The barista-farmer, dressed in his signature cow-print shirt and barista attire, is depicted expertly crafting fancy drinks with Barista Milk, showcasing how seamlessly the product integrates into everyday life.
The packaging retains the brand’s recognizable identity while introducing fresh elements of charm and novelty. On the reverse side, we highlight a heartwarming scene of the barista-farmer and his loyal cow savoring a drink together, emphasizing the product's versatility and emotional appeal. To elevate the experience further, we designed a unique 6-pack box that resembles a cozy café. This packaging serves not only as a practical carrying solution but also as a visual treat, creating an inviting storybook-like charm for consumers. The café-inspired box, adorned with the delightful characters, enhances shelf appeal and reinforces the connection to coffee culture, making Barista Milk a standout choice.
Highlights
The packaging maintains the brand’s identity while introducing fresh, charming elements, including a heartwarming scene of the barista-farmer and his cow enjoying a drink. The 6-pack box, designed to resemble a cozy café, enhances shelf appeal and reinforces the connection to coffee culture, making Barista Milk a standout choice.
Market Performance
The Barista Milk packaging stands out on the shelf with its vibrant characters and creative café-inspired 6-pack design. This eye-catching approach ensures visibility and reinforces the product's connection to the coffee culture, attracting both casual buyers and professionals.
Material（For concept works, please choose the material you plan to use）
PET material
Craft
The packaging design for Barista Milk features hand-painted original illustrations, brought to life with advanced printing techniques to capture their vibrant detail. The café-inspired 6-pack box employs precision die-cutting and high-quality materials, combining artisanal creativity with widely utilized modern manufacturing methods.