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中
Gallery Eleology
Eleology
Concept Design Category
A.S. Strategy, Branding & Communication

Type of applicant company

Marketing agency

Country

Greece

Company Website

https://www.antoniaskaraki.com/

Images

Brand of the Work

Eleology

Designer Name

Antonia Skaraki

Position of Designer

none

Target Consumer

Our olive oil is crafted for individuals aged 25 to 55 who prioritize a healthy, balanced lifestyle and seek only the purest, most natural products. They are conscious consumers who value quality, authenticity, and sustainability in their food choices. Whether they are home cooks, wellness enthusiasts, or food lovers, they appreciate the rich flavors and nutritional benefits of premium olive oil. Their choices reflect a commitment to well-being, tradition, and ethical sourcing, making our product an essential part of their daily routine.

Distribution Channels

E-commerce

Positioning

Limited Edition/IP Collaboration/Located Edition

Design Story

The Greek sun lights the sky, the earth, and our souls. Light plays with darkness on the wall of a whitewashed house—a house that stands tall and brave through the years. An olive branch casts its shadow on the wall: delicate yet strong, eternal. It speaks to us through its silent presence of what sustains us—tradition, nature, and the hands that care for the olive groves.

The textured surface of the box echoes the white village walls that shelter the people who give us this oil. The bottle carries a poem within—an invitation to honour the producers and their work. The bottle, too, seeks to become eternal, like the story it holds. It remains a guardian of the house, empty now of oil, yet full of life.

ELEOLOGY was born from a deep respect for nature, heritage, and the art of olive oil making. Inspired by the timeless presence of the Greek landscape, the design captures the contrast of light and shadow, much like the olive trees that stand against the whitewashed village walls.

The packaging is more than a container—it is a tribute to the producers and their devotion. The textured box reflects the walls of the villages that have sheltered generations of olive growers, while the bottle carries a poem, serving as a silent storyteller of tradition, labor, and the eternal bond between people and their land. Every detail is designed to honor the past while embracing the future.

Highlights

The most impressive aspect of our work is our ability to infuse storytelling, tradition, and craftsmanship into every detail of the brand. ELEOLOGY is not just about olive oil—it’s about the land, the people, and the heritage that sustain it. Through design, we bring to life the timeless beauty of Greek tradition, making every element— from the textured box to the poetic bottle— a sensory experience. Our work goes beyond aesthetics; it creates a deep emotional connection between the product and those who experience it.

Market Performance

"none"

Material(For concept works, please choose the material you plan to use)

Other Glass

Craft

The creation of ELEOLOGY's packaging merges artisanal craftsmanship with modern precision. The textured box is carefully crafted to mimic the feel of whitewashed village walls, using specialized embossing techniques that bring this vision to life.

The bottle itself is more than a vessel—it is a keepsake, designed to be cherished beyond its initial use. Made with high-quality glass, it preserves the purity of the oil while carrying an engraved poem, a blend of traditional artistry and contemporary design.

The production process balances tradition and innovation: the olive oil is extracted using cold-pressing techniques to maintain its highest quality, while the packaging is designed with sustainability in mind, ensuring that every element, from the material selection to the finishing touches, respects the environment.

In every step, from the hands that harvest the olives to the final packaging, ELEOLOGY embodies the fusion of art, craft, and technology, ensuring that the product is as pure and timeless as the story it tells.

Does the design solve the problems that are common across the product category? If so, please explain.

none

What functional designs of the work have enhanced the user experience?

none

Did the design help increase the sales performance of the product? If so, please give related evidence.

none

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

his bottle is designed for more than just olive oil—its minimalist, timeless design allows it to be repurposed as a beautiful vase, reducing waste and extending its life. A sustainable choice for both your kitchen and your home.

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