Type of applicant company

Marketing agency

Country

Greece

Company Website

https://www.antoniaskaraki.com/

Images

Brand of the Work

Hellenic Routes

Designer Name

Antonia Skaraki

Position of Designer

none

Target Consumer

Cultural Explorers & Storytellers: People who value heritage, mythology, and the craftsmanship behind the products they consume. They enjoy discovering wines that come with a rich narrative and emotional connection.

Distribution Channels

E-commerce; Restaurants & Hotel

Positioning

Limited Edition/IP Collaboration/Located Edition

Design Story

Hellenic Routes was born from a desire to capture the soul of Greece in a single object. Olive oil has been at the heart of Greek civilization for centuries, nourishing people both physically and culturally. We wanted the design to reflect this deep connection—not just as packaging, but as a living piece of history.

The inspiration comes from Greek mythology, ancient traditions, and the journey of olive oil through time. The Hermes stamp represents communication and travel, reminding us that olive oil has been a messenger of civilization since antiquity. The bottle, like a travel book, tells the story of the small producers, the sun-soaked olives, and the land that gives birth to them. Every detail encourages the consumer to see, feel, and experience Greek heritage in a meaningful way.

Highlights

The most impressive part of our work is our ability to transform a simple object into a profound experience. Hellenic Routes is not just a bottle of olive oil—it is a journey through history, mythology, and tradition. Every element, from the postage stamp seal to the depiction of Hermes, has been carefully chosen to tell a story. Our design doesn’t just package a product; it invites the consumer to connect with Greece’s cultural heritage. The way we blend symbolism, craftsmanship, and sensory storytelling makes our work truly unique and memorable.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

PET material; Paper

Craft

The creation of Hellenic Routes involves a delicate fusion of tradition, artistry, and precision technology. The stamped seal, inspired by Greece’s first postage stamp, is crafted using high-quality embossing techniques, giving it a tactile, collectible feel. The bottle’s design is minimalist yet deeply symbolic, making it an object to be cherished long after its contents are gone.

Each bottle is filled with premium olive oil sourced from Greece’s most treasured varieties, produced through cold-extraction methods that preserve its purest flavors and nutrients. The colors of the Hermes stamp change to indicate different olive oil varieties, adding a dynamic element to the design.

Beyond aesthetics, the bottle is designed with sustainability in mind, encouraging users to refill and reuse—extending the journey rather than ending it. The process of manufacturing balances handcrafted elegance with innovative techniques, ensuring that every element, from the materials to the finishing details, maintains the highest standards of quality and authenticity.

Does the design solve the problems that are common across the product category? If so, please explain.

none

What functional designs of the work have enhanced the user experience?

none

Did the design help increase the sales performance of the product? If so, please give related evidence.

none

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

This bottle embraces sustainability—made from recycled plastic with a recycled paper sleeve, it reduces waste and gives materials a second life. A responsible choice for you and the planet.