Type of applicant company

Marketing agency

Country

Greece

Company Website

https://www.antoniaskaraki.com/

Images

Brand of the Work

Hellenic Routes Wine

Designer Name

Antonia Skaraki

Position of Designer

none

Target Consumer

Wine Enthusiasts (Aged 25-55): Those who appreciate high-quality wines with deep cultural roots and are eager to explore unique varieties from Greece’s most treasured winemaking regions. Cultural Explorers & Storytellers: People who value heritage, mythology, and the craftsmanship behind the products they consume. They enjoy discovering wines that come with a rich narrative and emotional connection. Travelers & Experience Seekers: Individuals who have a passion for travel, history, and the sensory experience of different cultures—whether through wine, art, or gastronomy. Collectors & Design Lovers: Those who are drawn to thoughtful, artistic packaging—from the postage stamp seals to the storytelling aspect of the bottle, making it an object to cherish and display. Eco-Conscious Consumers: Buyers who value sustainability and seek products that are meant to be refilled, reused, and appreciated beyond their original purpose.

Distribution Channels

E-commerce

Positioning

Limited Edition/IP Collaboration/Located Edition

Design Story

The design was born from a deep appreciation for Greece’s winemaking heritage, where wine is not just a drink but a symbol of celebration, tradition, and storytelling. Inspired by the idea that every bottle carries a journey, we created a concept where the packaging itself becomes a travelogue—one that tells the story of small producers, sun-kissed vineyards, and the folklore that shapes each region.

The postage stamp seal reflects Greece’s diverse winemaking landscapes, with each region’s traditional costume adorning the front, adding a layer of identity and authenticity. Like a book filled with songs, history, and craftsmanship, the bottle becomes an object to be explored, uncorked, and remembered.

Highlights

The most impressive part of our work is how we turn a bottle into a living story, a vessel of heritage that transcends mere function. This is not just packaging—it’s an invitation to experience Greece through time, culture, and craftsmanship. The use of the postage stamp as a seal, symbolizing Greece’s most treasured winemaking regions, elevates the design beyond aesthetics. It becomes a message from the land, a collectible artifact that preserves history. Our ability to blend design, storytelling, and emotion into a single object is what makes our work stand out.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

PET material; Paper

Craft

he manufacturing process behind this design seamlessly merges heritage craftsmanship with modern techniques.

The postage stamp seal is created using high-quality embossing and printing techniques, ensuring each detail—from the fabric textures of the folklore costume to the intricate design elements—is brought to life with precision.
The bottle itself is designed for longevity, encouraging refilling and reuse, making it not just a disposable container but a lasting keepsake.
The wine inside is carefully sourced from Greece’s most esteemed winemaking regions, with small producers using time-honored techniques combined with modern vinification methods to achieve the finest quality.
Sustainability is at the core of the process, ensuring that both the packaging materials and production methods honor the land that gives birth to the wine.
By integrating art, craft, and technology, we create more than a product—we create an experience that deepens the connection between people, culture, and place.

Does the design solve the problems that are common across the product category? If so, please explain.

none

What functional designs of the work have enhanced the user experience?

none

Did the design help increase the sales performance of the product? If so, please give related evidence.

none

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

This bottle embraces sustainability—made from recycled plastic with a recycled paper sleeve, it reduces waste and gives materials a second life. A responsible choice for you and the planet.