Type of applicant company

Marketing agency

Country

Greece

Company Website

https://www.antoniaskaraki.com/

Images

Brand of the Work

Global Spirits International

Designer Name

Antonia Skaraki

Position of Designer

none

Target Consumer

Morosha Dzherelna is designed for individuals who value purity, resilience, and cultural identity. Our audience includes: Modern Ukrainians & Patriots (Aged 18-50): Those who see this water as more than hydration—it is a symbol of national pride and perseverance. Active & Health-Conscious Consumers: People who prioritize natural, high-quality water sourced from pristine locations for daily hydration and wellness. Cultural Guardians & Heritage Enthusiasts: Individuals who appreciate and embrace Ukrainian traditions and want to support brands that honor and preserve cultural identity. Sustainability Advocates: Consumers who seek eco-conscious products and appreciate brands that contribute to environmental and social well-being. Survivors & Changemakers: Those who have endured, rebuilt, and continue to push forward, looking for symbols of hope and renewal in their everyday lives.

Distribution Channels

E-commerce; Supermarket & CVS

Positioning

Mass Production

Design Story

Morosha Dzherelna was born in a time of profound transformation, serving as a beacon of hope and resilience. The water itself is drawn from the Carpathian Mountains, a place of natural purity and strength, reflecting the unbreakable spirit of the Ukrainian people.
The design is deeply rooted in national identity, inspired by the blue and yellow of the Ukrainian flag and traditional ethnic symbols that represent endurance and renewal. Every aspect of the bottle—its structure, colors, and typography—carries a message of self-reliance and forward-thinking energy. The result is more than a product; it is a companion for those who believe in a stronger future.
The tagline "The Water of the Next Day" encapsulates this mission—Morosha Dzherelna is not just about hydration, it’s about restoring both body and soul, inspiring perseverance, and looking ahead to boundless possibilities.

Highlights

The most impressive aspect of our work is how we translate resilience, heritage, and hope into a brand experience. Morosha Dzherelna is not just bottled water—it is a symbol of renewal and national strength. The design speaks to a vision of the future, where bold geometric shapes and vibrant colors drawn from Ukraine’s cultural identity become more than aesthetics—they become a visual statement of unity, courage, and self-determination. By blending cultural symbolism, emotional storytelling, and functional design, we have created a brand that uplifts, inspires, and reminds Ukrainians of their inner strength with every sip.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

PET material

Craft

The production of Morosha Dzherelna balances innovation, sustainability, and cultural craftsmanship:
Sustainable Sourcing: The water comes from the pristine Carpathian springs, naturally filtered through mineral-rich layers of the earth, ensuring purity and high-quality hydration.
Symbolic Design Language: The geometric patterns and vibrant colors are crafted with careful attention to heritage, incorporating modern precision while staying true to Ukrainian traditions.
Eco-Conscious Packaging: The bottle design focuses on lightweight, sustainable materials, reducing environmental impact while preserving the integrity of the water.
Advanced Filtration & Preservation: Using cutting-edge purification technology, Morosha Dzherelna maintains natural freshness and mineral balance, ensuring that each bottle delivers a pure, revitalizing experience.
This fusion of nature, craftsmanship, and innovation creates a brand that is not only deeply meaningful but also practical and forward-looking—just like the people it represents.

Does the design solve the problems that are common across the product category? If so, please explain.

none

What functional designs of the work have enhanced the user experience?

none

Did the design help increase the sales performance of the product? If so, please give related evidence.

none

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

N/A