Type of applicant company

供应商

Country

中国

Company Website

www.amcor.com

Images

Brand of the Product

CAOJINGHUA

Designer Name

Amcor easy-tear product development team

Position of Designer

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Target Consumer

Consumers focusing on quality and convenience: The absorption and utilization rate of effective components in this product is over 90%. It can be directly brewed for drinking, eliminating the need for time-consuming and laborious decoction. Suitable for various occasions such as home, travel, and office. The independent small-package design meets the demands of modern fast-paced life and high-quality requirements, and is especially popular among consumers, especially the younger generation.

Distribution Channels

电商 E-commerce; 其他销售渠道 中智大药房

Positioning

大货消费品 Mass Production

Design Story

Amcor has designed the easy-tear stick packaging for Cao Jing Hua, aiming to enhance the consumer experience. As a convenient health choice, the design concept of its independent small-package is to meet the needs of modern people's fast-paced life. Through innovative packaging design, Amcor ensures that consumers can easily tear open the packaging without affecting the quality and safety of the product. The core of the design is to make the packaging more user-friendly, reducing inconveniences in the usage process, such as splashing and difficulty in tearing.

Highlights

Easy-tear design: Amcor has upgraded the mechanical easy-tear technology, enabling consumers to simply tear open the packaging with a gentle pull, greatly enhancing the convenience of use. This design reduces the inconveniences that traditional packaging may bring, such as difficulty in tearing or uneven tearing.

Market Performance

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Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Amcor has developed a new type of mechanical easy-tear perforation device that utilizes the "short line spacing cutting" technology to intermittently damage the material, forming an intermittent line. The cut part is thin and not penetrated, making it easy for users to tear open, without any impact on the safety of the packaged contents. The parts that are not mechanically cut retain the original packaging thickness. This intermittent cutting method is not only easier to tear but also sufficiently safe.

Does the design solve the problems that are common across the product category? If so, please explain.

Amcor's upgraded mechanical easy-tear technology, compared to traditional laser cutting processes, avoids the generation of ozone, thereby creating a more environmentally friendly environment. At the same time, it enhances processing efficiency.

What functional designs of the work have enhanced the user experience?

Amcor's packaging product features easy opening, neat tear lines, and good straightness. It addresses common issues with traditional stick packaging, such as tearing off-center, difficulty in tearing, and fraying. This packaging solution provides convenience in opening and smooth pouring for products like powders, granules, and pills, thereby enhancing the consumer experience.