Type of applicant company

设计机构

Country

中国

Company Website

http://www.quchuan.net/

Images

Brand of the Product

Song Jinzi

Designer Name

Strategy & Design /QUCHUAN Packaging Production /XiaoFan

Position of Designer

无

Target Consumer

The age group mainly ranges from 25 to 50 years old. It includes investment collectors who pay attention to the long-term value of commodities; cultural philatelists who are willing to pay for cultural atmosphere and cultural experiences; high-end health care consumer groups who are willing to pay for products with actual effects and professional health knowledge; and gift consumer groups with certain gift-giving needs and business gift-giving.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 企业定制

Positioning

礼品 Gift

Design Story

Through sufficient preliminary research, we found that the brand personalities of similar brands in the tangerine peel industry are relatively single. They focus on the manifestation of tradition but ignore the brand's sense of fashion and value. There is a serious homogenization of brand visuals. In order to distinguish it from most overly traditional similar brands and target the younger and more attitude-oriented brand visual aesthetic preferences, Quchuan has customized a set of brand visual styles that combine traditional historical sense, professional value sense, and young individuality for Song Jinzi.

Highlights

Based on the brand tone and product usage scenarios, we came up with the brand name "Song Jinzi". The traditional and grand "Oriental Brown" is matched with a simple and fashionable design, which not only highlights the industry attribute of the Song Jinzi brand but also conforms to the visual characteristics of high appearance and value sense of current new consumption brands. The overall brand visual impact is extremely strong, helping the brand easily stand out from many tangerine peel brands. With exquisite gift cards, it creates a brand-exclusive sense of ceremony. With high-end and high-quality aged good peel, it brings consumers a unique new Chinese-style health preservation method.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 木质 Wood; 其他 玻璃

Craft

The Erya Chenxiang gift box uses sealed glass jars for product packaging. The translucent material is simple and fashionable. The visual packaging treatment perfectly reflects the original color of natural good tangerine peel. Combined with the usage scenario of giving gifts, the Liujin Zhenpin gift box uses independent small packages of high-quality glassine paper and exquisite gift cards, which are clean and hygienic and extremely ceremonial. The product outer box sleeve designs of the two gift boxes use special paper and gold cards to distinguish different series. At the same time, the brand logo and related icons are processed with gold stamping and embossing processes. The inner box process is matched with hot stamping process to highlight the sense of luxury.